Director of Sales and Marketing

Edgeworth Park at New Town -Director of Sales and MarketingLove to make a difference in the lives of seniors?At Solera Senior Living, we are guided by our Core Values—Compassion, Communication, Commitment, and Creativity—in everything we do. We are seeking a Director of Sales and Marketing to lead occupancy growth at Edgeworth Park at New Town, a 84 -unit senior living community located in Williamsburgh, VA.This role is ideal for a driven, relationship-focused sales leader who thrives on building referral networks, guiding families through the decision-making process, and delivering results while maintaining a compassionate, resident-centered approach.What Solera Offers YouA growing company with opportunities for career advancementImmediate pay access — no more waiting for paydayTuition reimbursement to support your professional growthComprehensive medical benefits with discounted gym membershipsDental, vision, life, and disability insurance401(k) retirement planPaid holidays and paid time offEmployee Assistance Program (EAP)Perks and employee discount programsSupportive, team-oriented workplace culturePosition OverviewThrough a combination of strategic marketing and relationship-driven sales efforts, the Director of Sales and Marketing is responsible for generating, managing, and converting leads to achieve budgeted occupancy targets. This role leads referral development, prospect engagement, tours, and the move-in process while maintaining a strong external presence in the local market.The Director of Sales and Marketing spends the majority of the workweek outside the community, building referral relationships and representing the community to prospects, families, and professional partners.Key ResponsibilitiesSales Strategy & Occupancy GrowthDevelop and execute a structured sales and marketing strategy to achieve budgeted occupancyGenerate and convert qualified inquiries, referrals, tours, and move-insUtilize Solera sales methodologies to achieve targeted closing ratiosTrack, analyze, and report sales performance and conversion metricsLead Management & Follow-UpRespond promptly to all inquiries and ensure consistent follow-upMaintain accurate lead and activity tracking within the CRMMeasure referral source effectiveness and adjust outreach strategies accordinglyReferral Development & Community OutreachBuild and maintain strong relationships with hospitals, physicians, rehab centers, and other referral partnersAchieve and maintain weekly outreach and referral contact goalsAttend networking events and represent the community professionally in the local marketTour Readiness & Community PresentationEnsure model, respite, and rent-ready rooms are tour-ready at all timesConduct daily walk-throughs to ensure the community presents at its bestPartner with leadership on staging and presentation of model spacesMarketing & ReportingComplete weekly marketing and occupancy reportsDevelop Competitive Market Analyses at least twice annuallyPartner with the Home Office team on advertising, branding, and public relations initiativesSupport social media and local marketing effortsLeadership & CollaborationPartner closely with the Executive Director to align sales strategy with operational goalsParticipate in stand-up meetings and cross-department collaborationAssist with special events, open houses, and community programsThe Ideal CandidateApproaches the role with an entrepreneurial, ownership mindsetIs motivated by exceeding sales and occupancy goalsBuilds trust with families through empathy, professionalism, and follow-throughMaintains flexibility to meet prospect and referral schedules, including some evenings and weekendsDemonstrates integrity, accountability, and strong leadership presenceRequired Qualifications & ExperienceBachelor’s degree preferred or equivalent combination of education and experience5+ years of successful sales experience, preferably in senior living, healthcare, hospitality, or real estateProven track record of meeting or exceeding occupancy or revenue goalsStrong verbal and written communication skills; comfortable presenting to individuals and groupsCommitment to exceptional customer serviceProficiency with CRM systems and basic office technologyValid driver’s license and reliable transportationSolera Senior Living is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable law.