Director of Sales & Marketing

Director of Sales & Marketing

Hotel Opportunity | Portland, Maine

A well-established hotel in Portland, Maine, is seeking an experienced and dynamic Director of Sales & Marketing to join our Executive Leadership Team

Position Overview

· This senior leadership role is ideal for a results-driven hospitality professional who is passionate about revenue growth, strategic market positioning, brand visibility, and team leadership

· This role partners closely with the hotel leadership team and will be responsible for developing and executing revenue-driving sales & marketing strategies while leading a high-performing team

· The successful candidate will lead all sales and marketing efforts across multiple revenue streams with primary focus on group room sales, increasing market visibility to business transient segment, revenue maximization of transient rooms, and group & social catering sales, while building strong community partnerships and elevating the hotel’s market presence

Key Responsibilities

· Leading & driving top line revenue strategy for traditional sales related segments to include group, business and volume transient & group & social catering

· Conducting market research to identify trends, target audiences, and competitive landscapes

· Developing and implementing marketing and communications plans designed to improve market positioning for the hotel with focus on product differentiation and implementing strategies to enhance brand visibility and recognition

· Staying ahead of market trends and market share shifts, analyzing market trends, evaluating competitive set data and environment, STR reports, and pace metrics

· Developing and leading digital marketing strategy, leading, developing and executing marketing campaigns across various channels, including digital, print, and social media

· Maintaining strong digital presence utilizing CRM, OTAs and hotel’s website to ensure enhanced brand positioning

· Driving digital marketing initiatives, including SEO, SEM, social media, email marketing, and content marketing

· Utilizing analytics tools to track and measure the performance of marketing campaigns, conducting regular budget reviews and adjustments based on campaign performance and business priorities

· Managing public relations activities to enhance the company’s public image while nurturing relationships with media outlets and key industry influencers

· Managing, directing and developing the property sales team, leading and chairing weekly meetings to include Group & Catering Pace, RevMAX, BEO, Marketing & Social Media

· Providing guidance and mentorship to sales team members, fostering a collaborative and innovative work environment

· Managing sales and marketing budget, forecasts, and sales production quotas allocating resources effectively to achieve maximum ROI

· Building strong relationships with corporate clients, community partners & key accounts, leading site tours, client presentations, and contract negotiations

What We’re Looking For

5+ years of progressive hotel sales & marketing leadership experience
Proven track record of driving revenue growth and market share
Strong understanding of:
Market segmentation
Group pace and production
Transient strategy
Catering/event sales
Revenue management principles
Digital marketing & social media
Proficiency with hotel systems such as CRM, PMS, and sales/catering software
Strong financial acumen and analytical skills
Excellent communication, presentation, and negotiation abilities
Ability to inspire, coach, and lead a high-performing team
Bachelor’s degree in Marketing or Business Administration preferred (or equivalent experience)

The Ideal Candidate

You are:

Strategic, ambitious and results-driven with focus on challenging status quos
Strong communicator and brand ambassador
Passionate about hospitality and guest experience
Enthusiastic about developing and nurturing strong relationships, both internal and external
Comfortable with both strategic leadership and hands-on execution
Energized by collaboration and cross-functional leadership

Why This Opportunity?

This is a unique opportunity to step into a visible leadership role at a respected full-service property in one of New England’s most desirable destinations. You’ll have the ability to shape strategy, build community presence, and make a measurable impact on the hotel’s long-term growth.

Application Timeline:

We will be accepting applications through May 17. Our team will review submissions during the week of May 18, and qualified candidates selected to move forward will be contacted to schedule interviews beginning the week of May 25.

Thank you for your interest—we look forward to connecting with talented candidates who are excited about this opportunity.

Pay: $70,000.00 - $80,000.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Employee assistance program
Employee discount
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Referral program
Retirement plan
Vision insurance

Work Location: In person