Director of Sales & Marketing

$98,000.00-$162,000.00The Director of Sales & Marketing is responsible for the leadership and management of the sales team to include overseeing and coordinating Marketing, Sales, Catering and Conference Services Managers. The Director of Sales & Marketing is also responsible for meeting assigned monthly sales goals. Microsoft Office, Delphi, or other hotel sales system, and other programs as it pertains to this position Strong knowledge of sales and business intelligence products such as D360, A360, STR Reports, and Pace Reports Excellent working knowledge of all department operations Skilled at both monthly group forecasting and the annual budget process Skilled at preparing and presenting annual marketing plans and quarterly ownership presentations Understanding of budgetary and fiscal responsibility to the sales department Ability to provide strong leadership, mentorship, training, and coaching & counseling skills to his or her direct reports Strong knowledge of Social Media, Digital Marketing and PR Good understanding of reading and analyzing data/reports and developing sound E-commerce, Social Media, Digital Marketing and PR strategies Hands-on sales responsibility with supervisory accountability for the daily activities of sales team members, providing them with the leadership, mentorship, and training necessary to implement effective sales strategies that maximize all revenue streams for the hotel Management of each member of the sales team to direct the effort and execution of exceeding monthly sales activities and productivity goals Ensure each member of the team adheres to professional and timely correspondences, proposals, contracts, and follow-up Directs hiring and training of all new employees in the Sales, Catering and Conference Services departments Accompanies sellers on outside sales appointments and “shadows” sellers during telephone prospecting and solicitation calls as needed Collaborate and produce rate strategies with Revenue Management to ensure hotel has effective pricing and selling strategies in place to achieve the optimal mix of business, minimum 12-month period Plan, manage and evaluate all financial aspects of the sales efforts throughout the properties to ensure cost effectiveness and optimal utilization of resources Work with Corporate Marketing Manager in taking an active role in developing Marketing and PR strategies to support the revenue goals Manage and engage with outside agencies that support marketing efforts on a weekly basis, including brand marketing (if applicable) Create and manage Sales, Catering, Banquet and Marketing revenue and expense budget/forecast Receive department related guest complaints and ensure necessary corrective action is administered Create and implement development plans for Sales team and provide coaching and action plans to team when necessary Be a champion of sales excellence by creating initiatives to motivate and inspire Sales team Conduct frequent sales calls to existing and new accounts, as well as uncover new business in assigned market segment(s) Build and strengthen relationships with existing and new accounts to enable future bookings.