Director of SEO

Impact Media, a fast-growing digital marketing agency based in Huntington, WV is looking for an experienced Director of SEO to build and lead our SEO department. Impact Media is a fast-growing digital marketing agency based in Huntington, WV & Montreal, QC, specializing in social video production, content creation, paid advertisement, conversion focused funnels, and search engine optimization. Own SEO strategy, roadmaps, and reporting across our client portfolio - including guiding new clients into our existing account infrastructureLead and build the SEO department: mentor internal team members, and vet, onboard, and manage contractors from our existing network (or source new ones as we scale)Develop and maintain internal playbooks/SOPs so strategy and quality stay consistent as the team growsBe the primary strategic and communication point of contact for clients - proactive updates, clear reporting, and confident handling of client meetingsBuild and maintain conversion-focused reporting systems that clearly tie SEO work to leads and ROI, not just rankings and trafficLead our approach to AEO/AI search - how our clients show up in AI-generated answers (Claude, ChatGPT, Gemini, AI Overviews, etc.) 5–10+ years of professional SEO experience, with a proven track record leading and growing client accountsExperience managing multiple client accounts simultaneouslyDirect client-facing experience - comfortable running meetings, handling questions in real time, and being the face of strategy for a clientDemonstrated experience building conversion/lead reporting systems - you must be able to walk us through real case studies and show how you've tied SEO work to actual business results, not just traffic or keyword rankingsExperience leading or building a team - internal staff, contractors, or bothWorking knowledge of AI/LLM tools for both SEO workflow efficiency and AI search optimization (AEO/GEO) - you should be able to speak to how you've used AI in your own process, and how you're positioning clients to show up in AI-generated answersComfortable with our core toolset: Ahrefs, SEMrush, Google (Looker Studio, Search Console, Business Profile, GA4), Search Atlas - open to other tools you bring with you $65,000-$75,000 USD based on experience Performance-based bonus opportunities tied to department growth, client retention, and measurable business results.Meaningful opportunities for compensation growth as the SEO department expands.