Director of Social Marketing

We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We are looking for someone who will be responsible for crafting and executing strategies that engage Coinbase's global audience, amplify our brand voice, and foster meaningful conversations about crypto and Web3. • What you'll be doing:* • Own the development and execution of Coinbase's social marketing strategy, setting clear KPIs for success, managing external vendors and internal stakeholders that best engages with two core audiences - the crypto curious and the crypto forwards • Lead audience mapping, targeting, and paid media plans to execute on social strategy and key campaigns • Accelerate growth in our social followings and engagement rates across all channels • Establish rigor and best practices for how we work cross functionally with Product, Comms, Policy, and Brand to clearly articulate our point of difference • Drive reporting and learnings through clear data-driven measurements • Ensure the social media strategy is operationalized, including calendar ownership, budget management, reporting, and cross-functional partnerships • Strategically coordinate with Exec Leadership Team in moments of crisis or emergency, and thoughtfully advise on urgent communications • Manage a team of social strategists and content managers to flawlessly execute the strategy you've built • What we look for in you:* • 12+ years of experience driving social marketing in fast-paced, highly innovative, dynamic environments, with a combination of in-house and agency experience strongly preferred • 5+ years of experience leading social marketing teams • Clear track record of articulating strategy and gathering buy-in from stakeholders, as well as driving repeatable formats that engage • Deep understanding of brand and social metrics, and an ability to connect them back to business objectives • Strong analytical skills and the ability to leverage data to construct compelling narratives to influence leaders • Ability to chart a course for team members and guide them from strategy thru execution and measurement • Can successfully build trusting relationships with executive stakeholders, and is looked to as a trusted advisor when urgency and fast action are paramount • Nice to haves:* • * Experience in Tech or Finance • Experience in Brand Marketing/Advertising or Comms For US applicants, you may view the https://static-assets.coinbase.com/e-verify.pdf in certain locations, as required by law. For select roles, Coinbase is also piloting an AI interview intelligence platform to transcribe and summarize interview notes, allowing our interviewers to fully focus on you as the candidate.