Director of Social Media and Marketing

ob Title: Director of Social Media & Marketing
Company: Team Integrity Homes
Location: Tucson, AZ (In-Office with Local Content Capture)
Employment Type: Full-Time

About Us

Team Integrity Homes is a high-producing, fast-growing real estate team closing 400+ homes annually across multiple markets. We are scaling aggressively and investing heavily in brand, content, and lead generation. Our goal is to become the most recognized and followed real estate brand in our market—and we need a high-level operator to make that happen.

Position Overview

We are hiring a Director of Social Media & Marketing to own, execute, and optimize our entire digital presence. This role is responsible for capturing content, building brand awareness, and generating inbound leads through social platforms and marketing systems.

This is not a passive or purely strategic role. You will be in the field capturing content, working directly with agents, and driving measurable growth through content, AI tools, and platform algorithms.

Key Responsibilities

Content Creation & Capture

Film and produce high-quality photo/video content (reels, stories, long-form, etc.)
Capture agent activity, listings, closings, events, and lifestyle content
Develop and execute a consistent content calendar across platforms

Social Media Growth & Strategy

Manage and grow Instagram, YouTube, TikTok, Facebook, and emerging platforms
Leverage platform algorithms to maximize reach, engagement, and follower growth
Optimize posts using SEO, hashtags, hooks, and trending formats

Lead Generation

Build systems that convert content into inbound leads (DM funnels, landing pages, CTAs)
Track and report performance metrics (leads generated, engagement, conversions)
Collaborate with leadership to align content with recruiting and sales goals

Property Marketing

Create and execute marketing plans for listings (video, social, email, ads)
Ensure every listing is positioned to stand out in the market
Coordinate with agents to highlight property features and storytelling

AI & Marketing Systems

Utilize AI tools for content creation, editing, copywriting, and automation
Stay ahead of trends in AI, social media, and digital marketing
Continuously improve workflows for efficiency and scale

Qualifications

Proven experience in social media growth and content creation (portfolio required)
Strong videography and editing skills (iPhone + professional equipment)
Deep understanding of Instagram, TikTok, and YouTube algorithms
Experience using AI tools for marketing (ChatGPT, video editing AI, automation tools, etc.)
Ability to execute quickly and consistently in a fast-paced environment
Data-driven mindset with ability to track and optimize performance
Real estate experience is a plus but not required

Compensation & Benefits

Competitive base salary (based on experience)
Performance-based bonuses tied to lead generation and growth metrics
Opportunity to scale income based on impact
Work directly with a top-producing real estate team
High-growth environment with leadership opportunities

What Success Looks Like

Significant growth in followers, engagement, and brand recognition
Consistent inbound leads generated from social media
High-quality, consistent content output across all platforms
Agents actively participating in and benefiting from content strategy

How to Apply

Submit your resume along with:

Links to social media accounts you’ve grown or managed
Examples of content you’ve created (video + posts)
Brief explanation of how you would generate leads through social media

This role is for someone who wants to build a dominant brand, drive real business results, and operate at a high level inside a top real estate team.

Pay: $36,000.00 - $100,000.00 per year

Work Location: In person