Director of Strategic Marketing

As the Director of Strategic Marketing at Miami Valley Gaming, you will take the reins in spearheading the property’s customer strategy and database marketing initiatives, driving profitable growth through innovative advertising and community-focused marketing efforts. With a focus on analytics, performance measurement, and compliance with gaming regulations, this role is your opportunity to create extraordinary experiences and make a lasting impact in the gaming industry. Would you be a great Director of Strategic Marketing? Strong public relations and customer service skills are crucial, along with a solid work ethic and the ability to cultivate productive relationships throughout the organization. Public relations and customer service skills.Proven track record of developing and executing successful marketing strategies that drive revenue growth and increase brand awareness.Strong understanding of casino industry trends, consumer behavior and competitive dynamics.Strategic and analytical thinker with a data-driven approach to decision making and problem solving.Strong business acumen and financial literacy with experience managing marketing budgets and resources effectively.Bachelor’s degree in Marketing, Advertising, Communications, Finance, Business, or a related field preferred.Five to seven years of progressive senior marketing leadership experience within the casino/hotel industry or a related entertainment or hospitality environment with direct accountability for revenue generation and growth performance.Advanced expertise in CRM and database marketing leveraging segmentation, predictive modeling, and reinvestment optimization to drive profitable player growth; strong analytical fluency with marketing performance dashboards, reinvestment ratios, ROI metrics, and control group testing methodologies.Prior casino marketing experience strongly preferred.Proficiency with Microsoft Office, CRM platforms, marketing automation tools, and business intelligence/reporting systems (e.g. Tableau, Power BI).