Director Of Trade And Brand Marketing

Position: DIRECTOR OF TRADE AND BRAND MARKETING Director of Trade & Brand MarketingLeading global manufacturer in the pet care industry is seeking an experienced, commercially driven Director of Trade & Brand Marketing to lead its U.S. marketing organization. This remote leadership role focuses approximately 80% on trade marketing and commercial development and 20% on brand strategy and activation. Working closely with Sales, E-Commerce, and international headquarters, you will translate global brand vision into high-impact U.S. commercial initiatives. The primary focus is aggressively driving retail distribution, strengthening category management, improving in-store execution, and accelerating growth in high-priority companion animal segments while sustaining established product lines. This role requires a balance of strategic vision and hands-on execution within an agile, collaborative environment.ResponsibilitiesDistribution & Channel Strategy: Develop and execute commercial and trade marketing plans across Pet Specialty, Mass Market, Independent Retail, and Brick-and-Mortar channels to expand distribution, optimize product assortment, and elevate merchandising.Joint Business Planning (JBP): Partner with Key Account Managers and executive sales leadership to design and execute annual promotional calendars, line reviews, and retailer-specific growth plans.Trade Spend & Budget Management: Co-own the trade marketing budget, Trade Promotion Management (TPM) parameters, and trade spend allocation to maximize promotional effectiveness, monitor deduction trends, and ensure strong ROI.Omnichannel Alignment: Collaborate dynamically with the internal E-Commerce team to harmonize Brick-and-Mortar campaigns with digital/retail media programs (e.g., Amazon, Walmart Connect, Chewy) and optimize cross-channel budget allocation.Category Insights & Storytelling: Analyze Nielsen and Circana/IRI data alongside internal POS metrics to build persuasive category reviews and data-driven retailer sell stories.Brand & Innovation Launches: Lead trade launch kits for new product innovations (NPI) and partner with global marketing teams to adapt brand strategy, packaging, consumer engagement, and digital initiatives for the U.S. market.People Leadership: Direct, mentor, and foster professional growth across a team of Brand Managers and Brand Design personnel.SkillsIndustry Focus: Prior marketing or commercial experience within the Pet industry or food/consumables CPG.Channel Familiarity: In-depth knowledge of Pet Specialty, Mass, Grocery, or Club retail channels and their respective line review cycles.Advanced Degree: Master of Business Administration (MBA).QualificationsExperience: 7???10+ years of progressive CPG marketing experience with a proven track record in trade marketing, commercial strategy, category management, or shopper marketing.Commercial & Trade Acumen: Demonstrated success building annual retailer promotional calendars, driving JBP cycles, and managing trade budgets and promotional ROI.Analytics & Data Proficiency: Hands‑on experience interpreting syndicated scanner/panel data (Nielsen, Circana/IRI) and internal sales metrics to craft compelling retail selling stories.Leadership Capability: Proven track record of managing, mentoring, and developing direct reports while successfully leading cross‑functional initiatives in a remote environment.Education: Bachelor???s degree in Marketing, Business Administration, or a related discipline.Location & Availability: Remote (U.S. -based), with the ability to work core business hours aligned to Eastern or Central Time Zones and travel approximately 20???25%.Experience4-7 yearsEducationBachelorsWorking HoursWorking hours: 7:00 AM - 4:00 PMBenefitsMedicalPrescriptionDentalVisionAD&DLife insurance…