Director or Sales & Marketing

About Us

The Garden at The Line and The Line Kitchens are Sacramento's premier outdoor food and beverage destination — a curated collection of local kitchens and craft beverages in a vibrant social setting.

With a 357-person capacity outdoor venue, 11 independent kitchens, craft bar, live music, and a high potential private events business, we are building something Sacramento has never seen. We're in a high-growth phase and looking for a driven sales leader to own our revenue growth across events, kitchen leasing, and marketing.

The Role

This is a Director-level sales and marketing leadership position reporting directly to the Owner/Integrator. You will own three revenue-generating functions: private and corporate event sales, kitchen tenant leasing, and marketing strategy and execution. You will manage an outsourced marketing agency and be accountable for their output and ROI. This is a 100% sales and marketing seat — there are no bartending shifts, no event setup duties, no operational responsibilities. Your job is to fill the calendar, fill the kitchens, and fill the venue.

Core Responsibilities

Event Sales (Primary)

Own the events revenue target: $35K/month within 6 months, $40K+ by month 12
Proactively prospect, pitch, and close corporate events, private parties, community bookings, and milestone celebrations through outbound outreach and inbound lead management
Maintain a qualified events pipeline worth 2X the monthly revenue target at all times
Develop, refine, and sell tiered event packages with clear pricing, menu options, and add-ons that make it easy for buyers to say yes
Manage all event contracts, deposits, and post-event follow-up to drive repeat bookings
Build and maintain an events CRM with weekly reporting on pipeline value, conversion rates, and confirmed revenue

Kitchen Leasing & Tenant Success

Own kitchen occupancy targets: fill vacant kitchens and maintain 11/11 occupancy with a waitlist
Build and work a target list of Sacramento's best food concepts — food trucks, delivery- only operators, chefs seeking their first location
Recruit, activate, and manage a network of young commercial brokers at 20% first-year rent commission
Own the full leasing cycle from prospecting through signed deal, then hand off to Kitchen Operations for contract execution, onboarding, and ongoing tenant management
Post-signing, continue to support kitchen tenants through shared marketing campaigns, social media promotion, and business development initiatives that drive customer traffic to the kitchens
Track and report leasing pipeline weekly: leads, tours, proposals, leases signed

Marketing Leadership

Own the $6,000—$8,000/month marketing budget and manage the outsourced marketing agency — you are accountable for their output, timelines, and ROI
Direct all marketing strategy: campaigns, content calendar, social media, email/SMS, paid advertising, and partnerships
Activate customer data from Toast, Socivor, and Triple Seat to build segmented campaigns that drive repeat visits and fill slow periods
Ensure brand consistency across all channels and public-facing content
Report weekly on marketing KPIs: customer acquisition cost, campaign ROI, traffic driven, and revenue attributed to marketing spend
Develop targeted campaigns for underperforming periods (Mon-Wed, lunch, winter months) and coordinate with kitchen tenants on food-driven promotions

What Success Looks Like

At 90 Days:

Events pipeline established with $70K+ in qualified opportunities
Marketing agency onboarded, first campaigns live, customer data extraction underway
Kitchen leasing target list built, broker network activated, tours happening weekly
Weekly reporting cadence established in L10 meeting At6 Months:
$35K/month in events revenue
Kitchen occupancy at target
Marketing producing measurable foot traffic increases
Clear data on customer acquisition cost and channel ROI

At 12 Months:

$40K+/month in events revenue with repeat booking rate above 30%
11/11 kitchens occupied with a waitlist
Marketing engine running independently with agency executing to your strategy
Comprehensive customer database activated and driving revenue

Compensation

Base Salary: $75,000 — $90,000 depending on experience
Commission: 8—10% on events revenue + 20% of first-year rent on new kitchen leases
On-Target Earnings: $110,000 — $140,000+
Benefits: To be discussed

Qualifications Required:

5+ years in sales, business development, or revenue leadership — hospitality, events, or commercial real estate strongly preferred
Proven track record of building pipeline and closing deals, not just managing inbound leads
Experience managing vendor relationships or outsourced teams (marketing agency management)
Strong CRM discipline — you live in your pipeline and can report your numbers cold every week
Sacramento market knowledge or the ability to build a local network fast
Comfortable in a fast-paced, turnaround environment where you're building systems from scratch

Preferred:

Experience in food and beverage, venue management, or hospitality sales
Experience with commercial leasing or tenant relationships
Experience with Toast, Triple Seat, or similar hospitality platforms
Existing relationships with Sacramento corporate event buyers, food entrepreneurs, or commercial brokers

OurCore Values

1. Bring the Energy — We show up with personality, authenticity, and enthusiasm every shift. We find opportunities to connect, we encourage individual creativity, and we don't treat this like just a job. Positive energy is contagious, and it starts with us.

2. Top-Down Hospitality — Hospitality is a team sport. We anticipate the needs of our guests and teammates before they have to ask. We sweat the details because the details are what make every visit feel like a special occasion. We treat everyone with genuine kindness and respect.

3. Be a Pro — Know your craft. Put in the work. Show up prepared, stay sharp, and take pride in everything you do. We have a relentless desire to grow and get better every day. Whatever your role, do it at a level that earns respect.

4. Consistency Over Flash — A great Tuesday matters as much as a packed Saturday.

Same quality, same service, same vibe — every single day. Regulars aren't built on one amazing night. They're built on knowing exactly what they'll get every time they walk through the door.

To apply: Send your resume and a brief note on the biggest revenue growth result you've driven in a previous role to [email protected]

Location: Sacramento, CA (on-site) Type: Full-time, exempt

Reports to: Owner/Integrator

Pay: $75,000.00 - $90,000.00 per year

Benefits:

Dental insurance
Health insurance
Vision insurance

Work Location: In person