Director, Paid Media and Digital Demand

You'll partner with Portfolio Marketing, Revenue Marketing, Sales, and GTM leaders to translate strategic priorities into campaigns that deliver measurable pipeline, bookings, and engagement impact. Own email marketing and lifecycle programs with distinct accountability across acquisition, nurture, customer retention, adoption, and expansion. Execute B2C growth and promotional strategy, owning acquisition, retention, and expansion programs in partnership with Portfolio Marketing and B2C teams. You'll evaluate promotional effectiveness, optimize customer acquisition strategies, and ensure campaigns drive measurable customer impact alongside pipeline contribution.Partner across the marketing ecosystem to align paid media and demand gen strategy with business priorities. Activate integrated digital campaigns supporting acquisition, expansion, customer marketing, and strategic account programs.