Director, Paid Media & Performance Marketing

• Empathy – We understand the unique challenges of nontraditional learners, and are committed to supporting them with empathy, respect, and solutions that fit their needs. Together, we partner with universities in the University of North Carolina (UNC) System to produce innovative, flexible degree and credential programs in high‑demand fields. These values will enable us to realize PKH’s vision: to make North Carolina’s public universities the top choice for adult learners and to amplify the UNC System’s role as a national leader in higher education innovation, access, and student success. This role requires a strong analytical mindset, advanced targeting expertise, and the ability to tailor channel strategy to the unique brand, program, and market dynamics of each university partner. What you will do: • Manage end‑to‑end paid media strategy and execution across a full‑funnel mix, including high‑intent, down‑funnel paid search and conversion‑focused campaigns, and upper‑funnel awareness and demand‑generation campaigns across paid social, forums, and other platforms.