Director, Paid Media Strategy

Guided by the mission to care for people through their skin, Tatcha takes a holistic approach to skincare from concept to formulation to clinical evaluation, offering skincare rituals that benefit both skin and mind, while emphasizing the importance of mindfulness to skin health. We are seeking an accomplished and forward-thinking Director, Paid Media Strategy to lead the development and execution of innovative media strategies across full funnel channels. Own the total measurement framework of MMM, MTA, and incrementality studies–leveraging insights to inform marketing investment and media mix decisions.Leverage sales data to evaluate impact of Brand and Retail media and uncover whitespace for growth.Use research and measurement to continuously refine targeting, frequency, and channel allocation.Ensure awareness, consideration, and brand favorability KPIs are systematically monitored and linked to business outcomes.Establish feedback loops and performance recaps, ensuring insights from brand and performance media are shared x-functionally with relevant teams to influence future strategy, messaging, and investment decisions. Lead and mentor a team of Media Managers, building expertise in both brand and performance media.Create an environment of innovation, rigor, and test-and-learn culture.Elevate team capabilities to operate at the intersection of creative storytelling, analytical rigor, and media innovation.Uplevel the organization’s ability to make strong paid assets by sharing best creative best practices and learnings. If you are an individual with a disability and need an accommodation in order to apply for a job listing, please contact us at [email protected].