Director, Paid Search

• Recommend landing page strategies and consult on landing page planning and optimizations • Possess a well-developed analytical ability and a proven track record of extracting tangible insights from large data sets • A/B testing a multitude of campaign variables to increase the efficiency of campaign budgets to drive leads/conversion improvements, expand search impression share and drive higher ROI for our clients • Administer bid management tools to accurate pace daily paid search budgets • Monitor and analyze campaign performance in platforms like Google AdWords, Bing Ads, Kenshoo, and more • Implement and test strategies designed to increase conversion rates and lower cost-per-lead across multiple clients in multiple verticals • Mentor, train, and develop Paid Search Analysts and Strategists to continually strengthen your team members • Work with Paid Search Analysts to ensure billing and budget pacing is handled accurately and in a timely matter • Leading a team within Paid Search and working closely with other internal departments to develop fully integrated search campaigns • Champion department processes, stay current on search marketing industry trends and best practices What you bring: • 6-7+ years of Paid Search experience within an advertising agency • Google AdWords certifications - with 7+ years' experience with Google AdWords and Bing Ads • 4+ years leading a team of several direct reports • Experience managing multi-million dollar campaigns for enterprise clients • Proven track record of successful client relationship development • Strong analytical thinker • Excellent communicator, team player and collaborator • Skilled in Microsoft Excel, Microsoft PowerPoint or Keynote • Intimate knowledge of paid search tactics including Search, Performance Max, Discovery, YouTube, Display, Local, Shopping, and App across Google, Bing and Apple. Since 2020, Tombras is the most awarded search agency in the United States winning 32 major paid search and SEO awards. Best Use of Search - B2B Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.