Director, Performance Marketing

The ideal candidate will demonstrate superior technical expertise and organizational capabilities in project and campaign management, analytics, communications evaluation, data modeling, relationship skills, and commercial awareness.What You’ll DoSet the vision and lead a team of 8-10 people managing the audience development and engagement strategies for all digital marketing channelsCraft and implement a clear, cohesive digital media channel strategy that supports Blue Cross NC's brand strategy, member acquisition and retention goalsArticulate how the channel strategy drives engagement with key audiences, including developing, maintaining audience segment definitions/personas, and using audience research and digital paid media channel metrics to identify audience insights that will inform the division and team's workDevelop full-funnel acquisition digital marketing campaigns, establishing evergreen campaigns while consistently testing new audiences, CTAs, creative, channels, and formats.Develop measurement framework with clear critical metrics and targets to measure ongoing channel health and performance as well as frameworks for evaluating key campaigns and moments across channelsAnalyze program performance as well as industry trends to develop plans and implement for the optimal marketing mix and translate campaign metrics into meaningful insightsDevelop and provide analytics to report on program results, both at the top-line and campaign levels, ensuring optimal ROI/ROAS against marketing budget and overall ecommerce revenue goalsManage and aggregate channel level reporting to help build an integrated view of our acquisition landscape and advertising effectiveness through multiple lenses of attribution.Develop and execute retention and customer lifecycle strategies that maximize customer engagement, loyalty, and lifetime valueMeasure and analyze retention and customer lifecycle metrics to identify opportunities for improvement and track the success of retention and customer lifecycle programs.Continually optimize retention and customer lifecycle programs and initiatives through ongoing testing, analysis, and iteration.Implement and manage comprehensive test and learn strategy.What You BringBachelor's degree or advanced degree (where required)10+ years of experience in related fieldIn lieu of degree, 12+ years of experience in related fieldBonus PointsDetail-oriented, self-starter, curious and innovative mindset, with the ability to react quickly to changing priorities without full guidanceData-driven, analytical, and solution-orientedThrives in a fast-paced environment and is good at dealing with ambiguityExpert level knowledge working with various digital technology vendors, platforms, and solutions, including sales force and SAS, Google Analytics, SQL, Power BI, or similar toolsWhat You’ll GetThe opportunity to work at the cutting edgeof health care delivery with a teamthat'sdeeply invested in the communityWork-life balance, flexibility, and the autonomy to dogreat workMedical, dental, and vision coverage along withnumeroushealth and wellness programsParental leave and support plus adoption and surrogacy assistanceCareer development programs and tuition reimbursement for continued education401k match including an annual company contributionLearn moreWhere You’ll WorkOur Hybrid Flex approach is built on presence with a purpose - giving you flexibility to work remotely with intentional in-person connection - that supports a workplace that's flexible, connected, and future focused.In a Hybrid-Flex role, you'll work in the office at least two days a week for collaboration and connection. We welcome candidates from outside the local area and in any states listed on this job posting. Onsite expectations will be discussed during the interview process.Salary RangeAt Blue Cross NC, we take great pride in a fair and equitable compensation package that reflects market-price and our starting salaries are typically planned near the middle of the range listed. Compensation decisions are driven by factors including experience and training, specialized skill sets, licensure and certifications and other business and organizational needs. Our base salary is part of a robust Total Rewards package that includes an Annual Incentive Bonus, 401(k) with employer match, Paid Time Off (PTO), and competitive health benefits and wellness programs.