Director, Performance Marketing

ResponsibilitiesLead digital marketing across all digital channels, including search engines, social, and display.Lead marketing analytics for the division.Set vision and lead a team of 8-10 people managing audience development and engagement strategies for all digital marketing channels.Craft and implement a clear, cohesive digital media channel strategy that supports Blue Cross NC’s brand strategy, member acquisition and retention goals.Develop full‑funnel acquisition digital marketing campaigns, establishing evergreen campaigns while consistently testing new audiences, CTAs, creative, channels, and formats.Develop a measurement framework with clear critical metrics and targets to measure ongoing channel health and performance.Analyze program performance as well as industry trends to develop plans and implement for the optimal marketing mix and translate campaign metrics into meaningful insights.Provide analytics reporting on program results, both at the top‑line and campaign levels, ensuring optimal ROI/ROAS against marketing budget and overall e‑commerce revenue goals.Execute retention and customer lifecycle strategies that maximize customer engagement, loyalty, and lifetime value.QualificationsBachelor's degree or advanced degree (where required). In lieu of degree, 12+ years of experience in related field.10+ years of experience in related field (or 12+ years if no degree).Detail‑oriented, self‑starter, curious and innovative mindset, with the ability to react quickly to changing priorities without full guidance.Data‑driven, analytical, and solution‑oriented.Expert level knowledge working with various digital technology vendors, platforms, and solutions, including Salesforce, SAS, Google Analytics, SQL, Power BI, or similar tools.Thrives in a fast‑paced environment and is good at dealing with ambiguity.#J-18808-Ljbffr