Director Performance Marketing

Responsibilities include, but are not limited to: • Develop and execute a comprehensive performance marketing strategy across paid search, paid social, display, SEO and emerging channels • Monitor and optimize campaign performance to drive client acquisition, retention and hospital visits • Establish KPIs and performance benchmarks to guide decision making • Lead the SEO strategy to improve visibility and ranking and organic traffic growth • Oversee and evolve online reputation and platform partnerships • Lead team that monitors and responds to client reviews to enhance brand trust and credibility • Serve as the primary point of contact for external agency partners, ensuring effective collaboration, accountability and delivery of results • Develop the measurement and attribution strategy in partnership with external agencies and Finance • Expand into new performance marketing channels (e.g. programmatic, affiliate marketing) • Own test & learn agenda within and across digital marketing channels to optimize performance • Manage budgets to maximize ROI • Collaborate with CRM team to share insights to create richer audience profiles, align campaigns to increase impact and ensure consistent messaging • Partner with IT to ensure website performance, analytics tracking and site speed are optimized for SEO and user experience • Partner with HR and Talent Acquisition to define hospital needs, support recruiting efforts and build a pipeline of high-performing marketing talent • Collaborate with field marketing teams to drive success in new hospital openings and align local marketing strategies with broader performance marketing initiatives • Lead, mentor, and develop a growing team of performance marketing professionals • Foster a culture of innovation, continuous learning and data-driven decision-making • organization Knowledge, Skills, and Abilities The ideal candidate has a minimum of 10 years of experience in digital marketing, B2B and B2C. Come as you are. MedVet is an equal opportunity employer. We are a drug-free organization; employment is dependent upon passing a drug screen and background check.