Director Performance Marketing

Own performance outcomes across a portfolio of ecommerce and lead generation clients, with direct accountability to revenue, CAC/CPA, and ROAS targets Build senior‑level client relationships, positioning the agency as a strategic growth partner, not just an executional vendor Lead new business pitches, RFP responses, and organic account growth, with a focus on expanding performance‑driven services Identify and unlock growth opportunities across the broader holding company’s capabilities (brand, creative, analytics, CRM) Architect and oversee full‑funnel, audience‑led strategies tailored to: Ecommerce (feed‑driven media, conversion rate optimization, LTV optimization, retention signals) Lead Generation (funnel optimization, lead quality, offline conversion tracking, sales alignment) Ensure seamless integration between upper‑funnel investment and lower‑funnel efficiency, driving scalable, sustainable growth Push beyond platform defaults, developing differentiated approaches to audience strategy, creative, and bidding Serve as the ultimate technical escalation point for the agency, conducting rigorous audits on high‑stakes accounts to identify and resolve performance plateaus Develop proprietary testing frameworks that push beyond standard A/B testing into sophisticated incrementality and lift studies Collaborate across the broader media organization to deliver fully integrated, cross‑channel strategies Act as a bridge between performance marketing and brand, creative, analytics, and investment teams Ensure performance media is fully aligned with brand strategy, creative direction, and broader media planning Help position the agency as a modern, performance‑first leader within the holding company ecosystem Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 8+ years of experience in performance marketing, with leadership roles in an agency environment Proven success scaling ecommerce and/or lead generation businesses through paid media and conversion optimization Deep expertise across paid media platforms, analytics, and marketing technology Mastery of advanced scripts, API integrations for automated bidding, and sophisticated CRM‑to‑platform data loops (e.g., Salesforce, HubSpot, and Offline Conversion Tracking at scale) Proven ability to troubleshoot complex tracking and attribution discrepancies in a post‑cookie landscape Femonstrated ability to manage high‑growth client portfolios and drive measurable business outcomes Strong track record in new business, client growth, and senior stakeholder management Experience operating within or alongside integrated media organizations or holding companies preferred Exceptional leadership, strategic thinking, and communication skills