Director, Product Marketing; Gym Segment

What You’ll DoOwn Ignite’s Positioning and Message Architecture Define and maintain Ignite’s core positioning—the foundation from which all messaging, launch work, and sales enablement flows. Use customer insight, usage data, and win-loss signals to understand where the product story is landing and where it isn’t.Build Competitive Intelligence Into the Fabric of GTMDevelop and maintain a competitive intelligence capability that is systematic, not reactive—giving Sales, Product, and leadership an ongoing picture of where Ignite wins, where it doesn’t, and why. Ensure the field is never caught flat-footed by a competitor a Strategic Partner to Product Bring customer, market, and competitive context into roadmap discussions with enough rigor and specificity to influence prioritization—not just observe it. Develop the Ignite PMM Team Lead as a player-coach: set a high standard for the quality of thinking and output, and raise the team toward it—not just by reviewing work, but by modeling it. Help define the future state of the Ignite PMM team as the business evolves.