March 29, 2024

Director, Product Marketing - Display Advertising

Microsoft Corporation Redmond, Washington

The Product Marketing team is responsible for leading the strategic positioning of our products. Shares best practices to develop insights from market or user research, competitive analyses, and market and industry trends to drive Microsoft's Go-to-Market strategies and create a differentiated value proposition. Product Vision and Strategy - Coaches and provides expertise to teams to define the long-term vision and strategy for a product and/or solution in conjunction with senior Software Engineering (SWE) and Business Planning based on a deep understanding of customer needs, market and user research, competitive landscape, and Microsoft's business goals and strategy. Drives Microsoft's Go-to-Market strategies and creates a differentiated value proposition that aligns with customer goals. Product Marketing and Business Performance - Builds and executes marketing plans and strategies to achieve product revenue goals.

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