Director, Product Marketing - Interior Solutions

Job Category: Schedule... Full time Job Description: This role will be an active contributor in strategic planning, lead strategic marketing initiatives and identifies and drives opportunities for profitable growth across the entire product portfolio with quality, on-time new product launches and for customer loyalty across the lifecycle of installed base products. Customer Focus • Creates and executes an annual customer insight plan in partnership with the insights and operational excellence shared marketing services team and leads a regular customer advisory board to discover unmet needs and utilization trends, validate solution concepts, test value propositions and inform pricing decisions • Leads a regular sales and service advisory board to ensure the voice of teams closest to the customer is incorporated into the marketing strategy, plans and tools • Helps to capture insights by actively participating in customer experience center visits • Defines and delivers a memorable customer experience across each phase of the customer journey; leads strategic customer experience initiatives to continuously improve customer experience • Helps test ideas as part of the standard Rite-Hite innovation process to build a set of high value concepts for product management; actively participates in the innovation process and proactively drives idea generation where there are strategic gaps Market and Business Insights • In collaboration with the shared marketing services team and from their own analysis, research and problem solving, identifies and continuously drives insights from key external and internal data and trends (e.g., market and industry growth / headwinds / tailwinds, visibility, win/loss, strategic account performance, Salesforce, sales tool utilization, demand generation activities, marketing ROI) to strengthen business investments and marketing impact as well as inform enterprise strategic planning • Extends data analysis and insight generation to longer-term views that support 5-10 year strategic planning • Provides clear and thoughtful guidance/coaching on the development of high impact marketing activities, incorporating lessons learned from prior work and internal/external benchmarking Marketing Strategy • From insights and aligned with the product management priorities and roadmap, creates the marketing strategy across an operating company to drive profitable growth (demand generation, funnel acceleration, share gain, price realization) • In collaboration with the distribution team and product management, leads the definition of the commercial strategy including commercial risk assessment, target customer segments and sales channels • Provides a market-backed pricing view to the product manager to help inform the final pricing decision; in concert with the shared marketing services team conducts external pricing research studies; monitors pricing trends and leads problem solving work streams to improve price realization; coaches the team on developing an economic, value-based view to support the product manager's pricing decision • Collaborates with product management, distribution and engineering to define new product offerings, pricing, marketing, and sales strategies • Connects the marketing strategy across operating companies and with the enterprise strategic plan and overall company brand strategy Solution Marketing • Aligned with the defined marketing strategy and starting pre-Phase 0 of the new product development process, oversees the development of annual and multi-year marketing plans supporting product launches and lifecycle that include branding, value proposition, product and competitive positioning, messaging platform, evidence generation, sales enablement tools and training and demand generation • Owns the development of a relevant, credible and unique solutions value proposition to drive customer delight and profitable growth; leads the testing of value propositions with external and internal advisory boards.