Director, Public Relations & Advertising

Description In This Role • Develop strategic brand awareness initiatives within public relations, social media, and advertising channels by partnering with Vice President of Marketing and other key stakeholders • Work closely with external PR and media agencies to facilitate business goals and objectives; optimizing, pivoting, and providing guidance on marketing initiatives and brand messaging when necessary • Build and maintain strong relationships with customers, design influencers, media professionals, and other industry influences to enhance brand presence and elevate overall engagement • Create and implement demand-driving strategies to accelerate growth in customer applications and revenue across all customer segments • Partner interdepartmentally with Customer Experience team to develop integrated marketing plans and go-to-market strategies that deliver on business goals and KPIs • Collaborate cross departmentally with Sales, Product Development, Creative Services, Merchandising, Art Studio, Operations and People and Culture to identify and drive growth opportunities that achieve business goals • Work closely with external PR and media agencies to facilitate business goals and objectives; optimizing, pivoting, and providing guidance on marketing initiatives and brand messaging when necessary • Maintain program dashboards by closely monitoring, analyzing, and reporting on KPIs; making recommendations and developing new programs or initiatives as needed • Build and maintain strong relationships with customers, design influencers, media professionals, and other industry influences to enhance brand presence and elevate overall engagement • Manage and mentor a high-performing team; overseeing projects, programs and channels to ensure overall alignment with company goals and expectations • Conduct regular one-on-one development check-ins to set and track employee goals and facilitate individual growth • Own and manage P&L and budget allocations to ensure financial accountability and strategic investments • Stay up to date on industry trends and competitive landscape to foster innovation and ensure Four Hands remains at the forefront of the market • Uphold our core values and be a valuable member of the Four Hands team • Perform other duties as assigned by management The Ideal Person • Minimum 15 year’s experience in marketing, focusing on traditional and digital advertising, growth marketing, social media and public relations • Strong blend of experience managing public relations and advertising programs held to full funnel KPIs • Bachelor’s and/or Masters degree in marketing or equivalent experience in a relevant field • Proven success leading growth-oriented marketing programs with exceptional relationships and glowing references • Exceptional presentation and communication skills, with expertise in developing marketing strategies and performance measurement. With a vision to furnish the entire home, we introduce more than 2,000 styles annually across bedroom, living, dining, outdoor, office, and more. While pursuing sustainable growth, Four Hands has anticipated industry trends, such as preparing for the rise of e-commerce by investing in marketing assets, drop-ship programs, and technology, capitalizing on the growing interest of the interior design community to work directly with the company.