Recognized on the Inc. 5000 list of fastest-growing companies and named one of Austin’s Top Workplaces year after year. We invest in exceptional people — with a team of over 800 and growing — fostering our employees’ careers and celebrating them at every step of the way. As Director, Public Relations and Advertising, you will lead our paid and earned media efforts across PR and advertising. In This Role • Develop and lead brand awareness strategies across PR, social media, and advertising in collaboration with the VP of Marketing and key stakeholders • Manage relationships with external PR and media agencies, guiding messaging and optimizing campaigns to meet business objectives • Build and maintain strong relationships with customers, design influencers, media professionals, and other industry influences to enhance brand visibility and engagement • Create and implement demand-driving strategies to accelerate growth in customer applications and revenue across all customer segments • Collaborate with internal teams—including Customer Experience, Sales, Product Development, Creative, and Merchandising—to align marketing efforts with business goals • Monitor key performance indicators, maintain dashboards, and recommend new initiatives based on data and insights • Other duties as assigned, in accordance with training and qualifications • Uphold our Core Values and be a valuable member of the Four Hands team: • Be open and honest • Reach for excellence • Act with responsibility • Value the whole person • Enjoy the journey The Ideal Person • 15+ year’s experience in marketing, focusing on traditional and digital advertising, growth marketing, social media and public relations • Experience managing public relations and advertising programs held to full funnel KPIs • Bachelor’s degree in marketing or equivalent experience in a relevant field • Proficiency in basic computer applications, including MS Office suite • Ability to lead growth-oriented marketing programs • Presentation and communication skills, with ability to develop marketing strategies and performance measurement • Understanding of advertising, social media and PR principles along with marketing analytics and ability to track program performance • Ability to manage schedules and deadlines ensuring work product meets or exceeds brand standards • Ability to anticipate challenges and take initiatives to resolve issues to avoid escalation
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