Director, Regional Marketing

Job Description: Serve as the key commercial point of contact for National and Regional KOLs Identify and map all academic and community-based KOLs and help map referral patterns between KOLs in center of excellence and the community Identify and engage with next tier KOLs: Emerging Opinion Leaders and Digital Opinion Leaders Understand regional and KOL-specific practice patterns to better understand key areas of unmet need in Acromegaly treatment Support and participate in regional advisory boards by leading recruitment of advisors, planning and coordination with vendors to help generate key actionable insights Develop and manage KOL-specific engagement plans and drive advocacy for Paltusotine post-FDA approval Engage with KOLs in generating feedback on market development activities including disease state education and brand promotional strategies and tools Lead engagement efforts of KOLs with Crinetics leadership at various forums; KOL 1:1 meetings, conferences, etc. Tailor national brand strategies for local market dynamics Manage and execute regional marketing programs (e.g., non-personal promotions, local sponsorships) Oversee the regional marketing budget Support recruitment and development of the speaker bureau in collaboration with the commercial operations team Help develop and drive Speaker Training efforts for branded and disease state activities Collaborate with marketing team to develop peer-peer content including educational videos, promotional supplements and other assets needed by the regions and materials for patient events Lead Crinetics’ presence and engagement at National, regional and local congresses and facilitate our active engagement at these events to include cross functional coordination with medical, sales and marketing colleagues Support commercial team in developing best-in-class disease state and product training curriculum to include KOL input and participation in training activities Provide commercial team with in-market insights on core promotional activities post-approval Develop strong collaboration with cross-functional partners: field sales leaders, sales representatives, National Account Directors and Regional Reimbursement Directors to ensure seamless field execution of promotional activities Drive compliant coordination with field medical affairs team to effectively support customers Ensure materials are compliant with regulatory and legal standards Monitor regional competitive landscape to identify opportunities and risks Other duties as assigned Requirements: Bachelor’s degree 15 years of combined sales, marketing, account management or related experience in biopharmaceutical industry Rare disease or Endocrinology experience preferred KOL identification, development and engagement experience including speaker bureau leadership or advisory board management required Track record with product launch planning (field or internal) Experience in creatively accelerating brand uptake and overcoming barriers to commercial success Track record of effective collaboration with multiple cross-functional partners including sales, marketing, field reimbursement specialists, MSLs etc Demonstrated ability to build productive relationships with external stakeholders including KOLs, practice managers, vendors, etc and internal commercial teams Strong communication and presentation skills Proven project management abilities to manage multiple competing priorities Ability to lead and influence without direct authority High level of professional integrity and strong commitment to compliance Innovative Thinking: Demonstrated ability to leverage innovation and creative thinking to drive results Benefits: Health insurance plans for employees (and their families) to include medical, dental, vision and basic life insurance 20 days of PTO 10 paid holidays Winter company shutdown Discretionary annual target bonus Stock options 401k match