Director, Retail Media

The ideal candidate has a passion for data-driven storytelling and an acumen for articulating strategy to a wide spectrum of client stakeholders (Junior marketing teams to C-Suite). POSITION: DIRECTOR, RETAIL MEDIA The Director, Retail Media will oversee Macarta’s Programmatic Advertising Team & Search Advertising Teams. The Director, Retail Media will report to Macarta’s Vice President of Strategy & Client Services. RESPONSIBILITIES Strategic Leadership (30%) Obtain intimate understanding of Macarta’s client goals related to advertising & bring forward thinking ideas and strategies to the advertising & brand management teams Oversee media planning to ensure plans are thoughtful, cohesive and contextualized in our clients’ broader business objectives “Think Big” and formulate outside-the-box media strategies for clients and work with internal teams to develop Media Proposals Deliver media proposals to Macarta’s clients with confidence, empathy and a data-driven strategy Work cross-departmentally to identify innovation opportunities to drive more intentional advertising campaigns and help our clients more effectively market to their target consumers Operations & Management (60%) Set goals for Advertising Teams which align with Macarta’s Executive Team goals for the business. Attend key client meetings (remote and/or in person) when reviewing media plans/proposals, QBRs, and “top-to-top” meetings with marquee clients Challenge the advertising teams to dissect performance to identify additional optimization opportunities, strategic recommendations and impactful insights Regularly audit and analyze Search & Display advertising performance, strategy & future-looking plans to ensure Macarta is delivering cutting-edge retail media solutions Oversee the team’s professional development and workload management Work with Macarta’s Vice President of Client Services and President & Chief Strategy Officer to resource plan to communicate when new resources (employees, systems, tools) are necessary to continue driving revenue from the advertising department Innovation (10%) Attend industry events to ensure Macarta remains at the forefront of Retail Media strategies and best-practices Identify areas of opportunity for the teams to work better, faster, and smarter and present to Macarta leadership Investigate relevant advertising tools which can supplement or replace Macarta’s existing software partners Identify additional revenue opportunities for Macarta via upselling additional capabilities or services Advise Macarta’s B2B Marketing coalition to different positioning strategies related to our advertising capabilities Primary Objectives of the role: Unify the Programmatic and Search Advertising teams under one cohesive vision, in collaboration with Macarta Executive VP of Client Services Manage advertising team and ensure teams are forthcoming with ideas, recommendations and insights which Brand Managers can relay to clients Build strong ties between Macarta’s Advertising, Client Services & Creative Teams Develop a plan to grow Macarta’s advertising teams, capabilities and productivity REQUISITES: 3+ years of significant experience in digital advertising strategy and execution 3+ years of managing digital advertising team(s) 3+ years hands-on Amazon and Walmart search & programmatic advertising experience Comfortable working with large data sets to derive insights and recommendations Deep understanding of the retail media landscape Excellent written and spoken communication skills Collaborative mentality and a people-first philosophy Ability to think ‘outside the box’ and find creative methods to achieve/exceed client goals Proven track-record of ability to manage multiple projects and prioritize appropriately Self-motivated, detail oriented in a results-driven environment COMPENSATION Salary: $105,000 – $115,000 per year Annual Bonus: TBD Commission: 10% of new business generated by referring employee Pay Schedule: Bi-Monthly COMPANY CULTURE Remote, in-office or hybrid (Ideal candidate would work out of our Denver headquarters) Casual attire Flexible hours Dog-Friendly office BENEFITS Unlimited PTO App & Online Benefits portal access through Insperity 401k Plan Available 50% of Health Insurance Premium paid-for by Macarta, should employee opt-in We are an equal opportunity employer and value diversity at our company.