Director, Retail Media

The Director is responsible for leading the day-to-day retail media strategy and buying across key agency clients. Act as the retail media strategy lead on 3-5 key client accounts, serving as the senior point of contact for all retail media initiatives.Grow and develop team members by providing regular, actionable, and motivating feedback that supports strengths and identifies areas for growth.Lead oversight of all aspects of retail media investment, including budget pacing and management, performance reporting, and financial reconciliation.Oversee retail media activation strategy, including campaign structure, keyword strategy, bidding optimization, and a rigorous test-and-learn agenda across sponsored search, display, and DSP placements.Manage full-funnel campaigns on key RMNs (e.g., Amazon Ads, Walmart Connect, Instacart) to achieve KPI targets.Present directly to clients, gaining their trust by telling a concise and compelling story around retail media performance, insights, and strategic recommendations.Partner with integrated account teams to connect retail media strategy with broader commerce objectives, including digital shelf optimization, inventory planning, and promotions.Provide thought leadership to the agency and clients to educate and inspire innovation in the rapidly evolving retail media space.Institute rigor for test-and-learn capabilities across RMNs, ad formats, and audience tactics to drive continuous improvement.Stay at the forefront of the retail media landscape, presenting new RMNs, ad products, and measurement solutions to help clients achieve their objectives. Who You Are VML is a WPP agency (NYSE: WPP). This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.