May 26, 2024

Director, Retail Media Advertising Operations

Lowe's Mooresville, North Carolina

)Elevate partnership and work with internal & partner Client Services to ensure that campaigns meet and deliver client requirements and expectationsAccountable for reporting and insights into where process development opportunities exist in order to foster additional training needs amongst the internal and partner Sales and Ad Operations teamsResponsible for driving strategy with internal digital teams and Client Services to build efficient processes that ensure all aspects of campaign planning and setup, management, and creative implementation are successfully delivered – including identifying process and product inefficiencies with creative solutions to improve operational workflow within the “ad journey”Accountable for campaign and creative QA, including troubleshooting ad-hoc internal and client tagging, tracking, and reporting issuesOwns the collaboration with leadership to build inventory management processes, including avails & fill-rate insights and growth projections to drive positive yield managementOwns and supports team to build scalable standardized processes for campaign execution, including requirements, targeting standards, creative QA, campaign monitoring & optimization, and reportingAccountable for ensuring processes are built in partnership with the media, marketing, digital and IT teams to for shared activities, including onboarding new ad tech partners, developing creative standards, etc.Required QualificationsBachelor’s degree in Bachelor’s Degree in Marketing, Advertising, Economics, Statistics, Engineering or Business12+ years of progressive experience in Digital Ad Operations and Campaign Management, including at least 3 years of team management experience5 years of experience with ad servers and ad management technology (GAM required, DMP or CDP required,DSPs required, video & creative hosting platforms preferred) and troubleshooting tools (Charles proxy, HTML5 Validator, Ghostery etc. and/or experience working with common digital platforms for analytics (Google Analytics, comScore, etc.) as well as social campaign execution.Detailed comprehension and experience in trafficking digital video and other formatsMust have strong analytical skills and be comfortable analyzing dataDemonstrated ability to thrive in a fast-paced environment while managing multiple projects and tight deadlinesExcellent organizational, relationship-building, and communication (written and verbal) skillsWell-versed in the Microsoft Office suite specifically, Excel and PowerPointAbout Lowe’s:Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE 50 home improvement company serving approximately 17 million customer transactions a week in the U.S. With total fiscal year 2022 sales of over $97 billion, approximately $92 billion of sales were generated in the U.S., where Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.Pay Range for CA, CO, NJ, NY, WA: $119,800.00 - $199,600.00 annuallyStarting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience.

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