Director, Shopping & Paid Search

The Director, Shopping & Paid Search is responsible for leading a portfolio of Paid Search (all Google Ads campaign types) Accounts towards stated client and company objectives and is responsible for the growth, management, retention, and satisfaction of these Accounts. The Director, Shopping & Paid Search will be accountable to partner with client stakeholders across multiple search disciplines. Proven account management and team leadership experience is essential, along with deep experience in online marketing and digital media. Account Management • Implement holistic Paid Search planning as part of the overall Media Strategy • Introduce process development input, Quality Assurance, and best practices input • Interface with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients • Keep direct management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business • Understand and explain the features and benefits of all Search products and services • Cross-sell products and services to grow share of SEM spend • Responsible for working with the overall planning teams to align the strategy and execution for quarterly or annual account plans and budgets (in regard to Search) to compliment the overall media plan, including creative execution and media placement and client presentation development Requirements: • Bachelor’s degree in business, marketing, or advertising preferred • 6+ years of hands-on Paid Search experience, preferably within an Ad Agency • Experience with Google Ads, GDN, Google Analytics, Bing Ads, Google Tag Manager, as well as Shopping and YouTube.