Director, Social Media Strategy

Job Type • Serve as a senior leader on the PR & Social Media team, providing strategic direction and mentorship across accounts and disciplines • Lead the development of integrated social media strategies that unify organic content, influencer marketing, and paid amplification • Translate client business goals-particularly in CPG industries-into social strategies that drive measurable performance • Partner with creative, media, and analytics teams to develop cross-functional campaigns rooted in cultural relevance and platform fluency • Guide always-on and campaign-based programs across Meta, TikTok, Pinterest, YouTube, and emerging platforms • Define success metrics aligned to client KPIs (awareness, engagement, traffic, conversions, ROAS, etc.) and lead performance optimizations • Bring platform insights, audience behaviors, and social commerce trends to clients and internal teams • Serve as a strategic partner to the Media team, shaping platform strategies and creative direction for paid campaigns • Lead strategic presentations and performance recaps for clients and executive teams • Stay current on emerging trends in paid social, creator marketing, and ecommerce behaviors, and proactively bring forward recommendations • Mentor junior team members and contribute to thought leadership within the agency • Supervises staff: sets goals, assigns work, and manages performance through ongoing coaching and counseling. • Architect integrated social media plans that blend content, influencer marketing, and paid amplification • Advise on channel mix, audience segmentation, content formats, and platform-specific best practices • Collaborate with media planners and buyers to optimize spend, pacing, and creative impact • Develop testing frameworks and performance playbooks to continually improve results • Oversee strategy development across multiple clients while ensuring alignment with creative execution and media delivery • Support new business proposals and pitch participation as needed • Partner with analytics leads to translate data into clear, actionable insights • Provide internal and external teams with ongoing education around shifts in platform algorithms, social commerce, and creator economy trends • Participate in departmental leadership meetings and contribute to overall agency growth • Other duties as assigned • 10+ years of experience in social media strategy, influencer marketing, or integrated digital planning, preferably within an agency environment • Demonstrated expertise in integrating organic and paid social, with a strong understanding of media planning and platform capabilities • Experience leading CPG, food & beverage, or ecommerce-focused accounts • Fluency in digital commerce ecosystems, including Amazon, DTC, shoppable social, and Instacart • Proven ability to lead multi-touchpoint planning and performance optimization efforts • Skilled communicator with the ability to simplify complexity and gain client confidence • Passion for social media culture, platform innovation, and creator collaboration • Excellent written, verbal, and presentation skills • Occasional after-hours work to respond to time-sensitive client or platform needs • Ability to travel domestically during the work week