Oct. 9, 2024

Director, Solutions Architect, Media Advertising

Publicis Groupe Chicago, Illinois

Company Description We are an agency still grounded in our founding principle that people are at center of all we do. The Director, Solutions Architect will draw on their experience and expertise in media and data strategy as it relates to the technology and platforms solutions marketplace to intersect and drive synergy between data, advanced analytics, and marketing strategy. This is a new and unique opportunity to help a highly innovative consumer technology client navigate through an ever-changing data landscape through providing thought leadership and creating synergy amongst agency and client teams to ensure best media campaign results possible now and in the future. • Includes collaboration across to Strategy, Investment, and Analytics to oversee the deployment and activation of marketing technologies • Multi-year future state visioning of existing solutions • Evaluate new and current data & technology partners and new approaches for greatest client impact • Pioneer innovative approaches & solutions to address business objectives (via custom solutions) and industry gaps (via agency product development) • Lead a team and leverage talents and abilities to achieve best solutions and results possible • Build and maintain relationships amongst internal and external stakeholders • Build presentations and deliver to internal partners and clients • Serve as the marketplace representation for Starcom's Data Practice and its impact on client businesses • Understand how platform/data technologies work and offer the ability to explain technical concepts in ordinary terms (be technically savvy - understand the opportunities and limitations) • Communicate opportunities, learnings, and recommendations with authority and credibility • Developing business cases for the client to secure talent in Starcom talent and technology

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