DMS CEO Joins Elite Lineup At 2021 Reuters Strategic Marketing Event

DMS CEO Joins Elite Lineup At 2021 Reuters Strategic Marketing Event Joe Marinucci Will Share Expert Insight For Digital Advertisers, On Stage During A One-On-One Exclusive Fireside Chat October 12Clearwater, FL – October 6, 2021 — Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers... announced CEO Joe Marinucci will take the stage as a featured speaker at this year’s highly anticipated Reuters Strategic Marketing 2021 event.Marinucci will be featured alongside key executives and prominent leaders of major blue chip brands, including Microsoft, Amazon, Mastercard and AT&T. Marinucci’s one-on-one exclusive fireside chat, “Consumer-Driven Journeys: How Real-Time Data Is The Key To Understanding & Engaging Your Audience,” will take place October 12 at 1:15pm ET.Leveraging more than two decades of digital advertising expertise, Marinucci will spotlight the power of real-time data and its importance when building consumer-driven journeys. Understanding that advertising performance is predicated on consumers believing they need what you’re selling, Marinucci will reveal information surrounding:How real-time data signals can pinpoint the individual consumers most likely to respond to your advertising when they are ready to take actionHow data and technology work in concert to inform and personalize customer journeysWhy investing in consumer-driven journeys creates immediate and long-term benefits“At DMS, nearly every component of our business starts with data. Today’s advertisers must understand the necessity of real-time data in order to get real-time insights that help create effective consumer interactions,” said Marinucci. Learn more at https://digitalmediasolutions.com .Digital Media Solutions, Inc. is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within auto, home, health and life insurance plus a long list of top consumer verticals.