E-commerce Advertising Specialist

Description Essential Duties & Responsibilities • Perform occasional keyword research for campaigns, as needed • Write advertising copy as needed (or collaborate with the Content Team) • Plan, execute and optimize paid advertising campaigns across Google Ads, Facebook/Instagram, Amazon and other relevant platforms • Monitor key performance indicators (KPIs) such as ROAS, CTR and CPA to evaluate campaign effectiveness and make data-driven adjustments • Allocate and manage advertising budgets to maximize ROI • Prepare marketing reports to present to client with actionable insights and recommendations to stakeholders by collecting, analyzing, and summarizing campaign data • Manage and optimize advertising on e-commerce marketplaces (e.g., Amazon, Walmart) to increase product visibility and sales • Provide technical support to sales and the creative team • Support company by researching and reporting on advertising platform updates and new functionality • Stay up to date with various certifications, new features, and new tools • Collaborate with cross-functional teams to achieve advertising goals and key deliverables for client and internal projects • Work with Ad Team Manager to grow existing customer relationships, strengthen advertising services and develop new revenue streams • Inspire and mentor advertising team members by providing guidance, clear direction, problem-solving and client management skills • Success working with E-Commerce platforms to generate successful profitable campaigns for clients. Skills & Qualifications • Proficiency in Google Ads, Facebook Ads Manager and Amazon Advertising • Strong analytical skills and experience using tools like Google Analytic, Data Studio or similar platforms • Excellent understanding ofe-commerce KPIs, customer journeys and conversion optimization strategies • Strong project management and organizational skills • Creative mindset with a focus on data-driven decision making Location • We're looking for applicants who live in the Springfield, Missouri area or elsewhere and are willing to relocate. Compensation & Benefits • Salary range depends on experience • Health benefits: QSEHRA health reimbursement • Employee Assistance Program • Retirement plan: 401(k) company match • 100% paid maternity and paternity leave up to 16 weeks • 2 to 4 weeks paid time off • 14 company-paid days off, including all major holidays • Flex time available • Paid continuing education