E-Commerce Advertising Specialist

The E-commerce Paid Advertising Specialist will lead and execute paid advertising campaigns across various platforms to drive traffic, sales, and brand visibility for our ecommerce business. • A/B Testing & Performance Optimization: Continuously test and optimize ad copy, creatives, landing pages, and bidding strategies through A/B testing to improve overall ad performance and ROI. • 3-5 years of experience in e-commerce paid advertising, including experience with platforms like Google Ads, Facebook Ads, Instagram, YouTube and display networks • DTC Ecommerce experience required • Demonstrated experience with budgeting, performance tracking, and optimizing campaigns for profitability • Strong analytics skills with proficiency in Google Analytics, advertising platform reporting tools, and data interpretation. • Knowledge of customer segmentation and customer journey mapping • A Data-drive mindset with focus on testing, optimization and continuous improvement • Should enjoy solving complex problems and are able to work independently • Stay up-to-date on standards, best practices and current strategies • Highly effective communication skills • Possess strong organizational and time management skills • Ability to write technical documentation & interpret business requirements • Real-time problem-solving At Safariland our colleagues are some of the best and brightest in the industry and we are seeking new team members who exhibit the diverse competencies that will drive The Safariland Group to even greater success while maintaining our culture of being a great place to work.