E-Commerce Advertising Specialist

Job Overview The E-commerce Advertising Specialist will be responsible for creating, managing, and optimizing advertising campaigns across various platforms, including Google Ads, social media, and marketplaces like Amazon. Essential Duties & Responsibilities • Perform occasional keyword research for campaigns, as needed • Write advertising copy as needed (or collaborate with the Content Team) • Plan, execute and optimize paid advertising campaigns across Google Ads, Facebook/Instagram, Amazon and other relevant platforms • Monitor key performance indicators (KPIs) such as ROAS, CTR and CPA to evaluate campaign effectiveness and make data-driven adjustments • Allocate and manage advertising budgets to maximize ROI • Prepare marketing reports to present to client with actionable insights and recommendations to stakeholders by collecting, analyzing, and summarizing campaign data • Manage and optimize advertising on e-commerce marketplaces (e.g., Amazon, Walmart) to increase product visibility and sales • Provide technical support to sales and the creative team • Support company by researching and reporting on advertising platform updates and new functionality • Stay up to date with various certifications, new features, and new tools • Collaborate with cross-functional teams to achieve advertising goals and key deliverables for client and internal projects • Work with Ad Team Manager to grow existing customer relationships, strengthen advertising services and develop new revenue streams • Inspire and mentor advertising team members by providing guidance, clear direction, problem-solving and client management skills • Success working with E-Commerce platforms to generate successful profitable campaigns for clients. Skills & Qualifications • Proficiency in Google Ads, Facebook Ads Manager and Amazon Advertising • Strong analytical skills and experience using tools like Google Analytic, Data Studio or similar platforms • Excellent understanding ofe-commerce KPIs, customer journeys and conversion optimization strategies • Strong project management and organizational skills • Creative mindset with a focus on data-driven decision making Our mantra really says it all.