E-commerce Advertising Specialist Job at Campaignium in Springfield

Essential Duties & Responsibilities Perform occasional keyword research for campaigns, as needed Write advertising copy as needed (or collaborate with the Content Team) Plan, execute and optimize paid advertising campaigns across Google Ads, Facebook/Instagram, Amazon and other relevant platforms Monitor key performance indicators (KPIs) such as ROAS, CTR and CPA to evaluate campaign effectiveness and make data-driven adjustments Allocate and manage advertising budgets to maximize ROI Prepare marketing reports to present to client with actionable insights and recommendations to stakeholders by collecting, analyzing, and summarizing campaign data Manage and optimize advertising on e-commerce marketplaces (e.g., Amazon, Walmart) to increase product visibility and sales Provide technical support to sales and the creative team Support company by researching and reporting on advertising platform updates and new functionality Stay up to date with various certifications, new features, and new tools Collaborate with cross-functional teams to achieve advertising goals and key deliverables for client and internal projects Work with Ad Team Manager to grow existing customer relationships, strengthen advertising services and develop new revenue streams Inspire and mentor advertising team members by providing guidance, clear direction, problem-solving and client management skills Success working with E-Commerce platforms to generate successful profitable campaigns for clients. Complete other duties as assigned Skills & Qualifications Proficiency in Google Ads, Facebook Ads Manager and Amazon Advertising Strong analytical skills and experience using tools like Google Analytic, Data Studio or similar platforms Excellent understanding ofe-commerce KPIs, customer journeys and conversion optimization strategies Strong project management and organizational skills Creative mindset with a focus on data-driven decision making Experience Bachelor's degree in marketing, advertising or equivalent degree required 3+ years of online advertising experience 2+ years of agency-side experience working with multiple clients 2+ years experience working with E-commerce clients Certification in Google Ads: Measurement, Search, Display, Video, Shopping and Google Analytics is preferred Location We're looking for applicants who live in the Springfield, Missouri area or elsewhere and are willing to relocate. Compensation & Benefits Salary range depends on experience Health benefits: QSEHRA health reimbursement Employee Assistance Program Retirement plan: 401(k) company match 100% paid maternity and paternity leave up to 16 weeks 2 to 4 weeks paid time off 14 company-paid days off, including all major holidays Flex time available Paid continuing education Job Type Full-time EEO Our mantra really says it all. You're the only you this world's got. Each individual who walks through our doors is unique.