e-Commerce - e-Commerce Advertising Specialist

The Ecommerce Paid Advertising Specialist will lead and execute paid advertising campaigns across various platforms to drive traffic, sales, and brand visibility for our ecommerce business. • A/B Testing & Performance Optimization:Continuously test and optimize ad copy, creatives, landing pages, and bidding strategies through A/B testing to improve overall ad performance and ROI. • Analytics & Reporting:Regularly monitor, analyze, and report on campaign performance, providing insights into key metrics (e.g., CTR, CPC, CPA, ROAS) to senior leadership and making data-driven recommendations for ongoing improvements. • 3-5 years’ experience in an ecommerce paid advertising, including experience with platforms like Google Ads, Facebook Ads, Instagram, YouTube and display networks • DTC Ecommerce experience required • Proven experience with budgeting, performance tracking, and optimizing campaigns for profitability • Strong analytics skills with proficiency in Google Analytics, advertising platform reporting tools, and data interpretation. At Safariland our colleagues are some of the best and brightest in the industry and we are seeking new team members who exhibit the diverse competencies that will drive The Safariland Group to even greater success while maintaining our culture of being a great place to work.