E-commerce & Growth Marketing Manager

### Company Description

**E-commerce & Growth Marketing Manager**

**Skincare / Beauty – DTC Growth**

**Location:** La Palma, CA
**Work Arrangement:** On-site, Monday–Friday (open to Hybrid/Remote)
**Employment Type:** Full-Time
**Base Salary:** $100,000–$130,000/year, depending on experience
**Language:** English required; Korean bilingual preferred, but not required

We are an established skincare and aesthetics company expanding our U.S. consumer business with the launch of a new **science-driven skincare brand**.

We are building a data-driven, digital-first DTC business focused on delivering innovative skincare products while creating a highly personalized customer experience.

**Position Overview**

We are seeking a highly analytical and hands-on **E-commerce & Growth Marketing Manager** to own and grow the end-to-end digital customer journey for our new skincare brand.

This is not a traditional brand marketing or social-media-only position.

This role will own the full DTC growth ecosystem:

**Paid Media → Website → Conversion → Purchase → Retention → Repeat Purchase → LTV**

### Job Description

1. Paid Media & Customer Acquisition

* Manage and optimize paid advertising across **Meta, Google, TikTok, and other digital channels**
* Develop and execute customer acquisition strategies
* Monitor and improve **CAC, ROAS, conversion rate, and LTV**
* Manage campaign budgets, bidding strategies, audiences, retargeting, and creative testing
* Identify underperforming campaigns and continuously test new growth opportunities
* Partner with creative teams, agencies, influencers, and content creators to develop and test advertising content

2. Shopify, E-commerce & Conversion Optimization

* Manage and optimize the **DTC Shopify customer journey**
* Analyze customer behavior across:

**Ad Click → Website → Product Page → Reviews → Add to Cart → Checkout → Purchase**

* Identify customer drop-off points and opportunities to improve conversion
* Optimize landing pages, product pages, navigation, offers, and checkout flow
* Develop and manage **A/B testing and CRO initiatives**
* Work with developers and internal teams to implement website improvements

3. Growth Analytics & Customer Data

* Track and analyze key DTC metrics, including **CAC, ROAS, AOV, conversion rate, repeat purchase rate, retention, LTV, and contribution margin**
* Use **GA4, Shopify Analytics, attribution tools, pixels, and UTMs** to understand customer behavior
* Analyze acquisition channels, campaigns, products, creators, and customer cohorts
* Identify which channels and customer segments generate the highest long-term value
* Develop dashboards and management reports that translate data into actionable business recommendations

4. CRM, Retention & Customer Lifetime Value

* Manage customer lifecycle marketing through **Email, SMS, Retargeting, and CRM**
* Develop and optimize:
+ Abandoned Cart
+ Post-Purchase
+ Replenishment
+ Cross-Sell / Upsell
+ Win-Back campaigns
* Develop customer segmentation and personalized marketing journeys
* Increase **repeat purchase rate, purchase frequency, AOV, retention, and LTV**
* Manage **Klaviyo or similar CRM/lifecycle marketing platforms**

5. Influencer, Creator & Affiliate Marketing

* Recruit and manage influencers, creators, and affiliate partners
* Track performance beyond engagement and initial sales
* Analyze **CAC, sales, repeat purchase, and LTV** by creator and affiliate
* Identify high-performing partnerships and allocate resources accordingly
* Integrate creator and affiliate performance into overall attribution and analytics

6. AI & Marketing Automation

* Identify and implement AI and automation tools to improve marketing efficiency
* Explore automated campaign optimization, segmentation, personalization, reporting, and creative testing
* Use customer data to identify predictive marketing opportunities, including churn risk, reorder timing, product recommendations, and LTV
* Automate repetitive marketing and analytical processes where appropriate

### Qualifications

* **4+ years** of experience in E-commerce, Growth Marketing, Performance Marketing, or DTC
* Strong **Shopify / DTC e-commerce experience**
* Hands-on experience managing **Meta Ads and Google Ads**
* Strong understanding of **CAC, ROAS, AOV, Conversion, Retention, and LTV**
* Experience with **GA4 and digital marketing analytics**
* Experience with **CRM and lifecycle marketing**, preferably Klaviyo
* Experience with **CRO and A/B testing**
* Understanding of attribution, tracking, pixels, and UTMs
* Strong analytical skills with the ability to translate data into actionable business decisions
* Strong project management skills and ability to coordinate with creative teams, agencies, developers, and external partners

Preferred Qualifications

* **Skincare industry experience strongly preferred; relevant beauty industry experience will also be considered**
* Hands-on experience growing a **skincare or beauty brand through DTC/e-commerce**
* Understanding of skincare consumer behavior, product positioning, and repeat-purchase dynamics
* Experience with **Triple Whale or similar attribution platforms**
* Experience with **TikTok Ads and TikTok Shop**
* Affiliate and influencer/creator marketing experience
* Customer segmentation and personalization experience
* Familiarity with AI-powered marketing and automation tools
* Experience with high-growth or early-stage consumer brands
* **Bilingual Korean/English preferred, but not required**

### Additional Information

All your information will be kept confidential according to EEO guidelines.