E-Commerce Marketing Manager

We are seeking a strategic and hands-on E-Commerce Marketing Manager to assist in the growth of our direct-to-consumer business. This role owns the performance of our Shopify storefront and customer marketing programs, with responsibility for developing and executing strategies that increase revenue, customer acquisition, retention, and lifetime value. Email Marketing & Customer Lifecycle (Klaviyo) Own the email marketing strategy and customer lifecycle program across acquisition, conversion, retention, and loyalty. Lead testing initiatives across website merchandising, email campaigns, customer journeys, and promotional offers.