• Manage, create, organize, and update website content, such as: product images/data, promotional and seasonal graphics/advertisements, landing pages, blog posts, etc. • Create and manage Google Ads campaigns, primarily Shopping and Text Ads. • Set up/manage product feeds for Google Ads and other social media platforms via WooCommerce and Google Merchant Center. Identify potential “pain-points” using Google Analytics and Google Search Console – troubleshoot and create a “gameplan.” • Collaborate with copy writers, graphic designers, and social media specialist to brainstorm content ideas, sales strategies, and marketing campaigns. • Proven skills and experience with WordPress, SEO, Google Ads (campaign creation, management, and optimization), Google Merchant Center, and Google Analytics.
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