E-commerce Marketing Strategist

Our client, a dynamic and growing organization, is looking for a creative and analytical E-commerce Marketing Strategist to enhance their online presence and drive sales through innovative digital strategies. This role is based in Washington, D.C., US , with a flexible hybrid work arrangement. You will be instrumental in developing and executing comprehensive e-commerce marketing campaigns across various digital channels, including social media, search engines, email marketing, and affiliate platforms. Your primary focus will be on optimizing the online customer journey, increasing conversion rates, and maximizing return on ad spend (ROAS). Responsibilities include managing paid social media campaigns, developing engaging content strategies for platforms like Instagram, Facebook, and TikTok, and overseeing SEO/SEM efforts to improve organic search visibility and drive targeted traffic. You will also be responsible for analyzing website performance data using tools like Google Analytics, identifying key trends, and providing actionable insights to inform marketing decisions. Collaboration with the web development team to ensure a seamless user experience and A/B testing of landing pages and promotional offers will be crucial. The ideal candidate will have a Bachelor's degree in Marketing, Digital Media, or a related field, with at least 5 years of proven experience in e-commerce marketing and social media management. A strong understanding of e-commerce platforms (e.g., Shopify, Magento), digital advertising tools (e.g., Google Ads, Facebook Ads Manager), and analytics platforms is essential. Excellent copywriting and content creation skills, combined with strong analytical and problem-solving abilities, are required. You should be passionate about the ever-evolving digital landscape and possess a data-driven mindset. This hybrid role requires active participation in team meetings and strategic planning sessions at our Washington, D.C., US office, while offering flexibility for remote work on other days.