Zulay Kitchen is looking for a **Media Buyer who knows how to turn ad spend into revenue.**
We’re a fast-growing e-commerce brand selling across Amazon, DTC, TikTok Shop, and other marketplaces — and we’re looking for someone who can help us scale our paid media while keeping performance at the center of every decision.
This isn't a role where you simply launch campaigns and let them run. **We want someone who watches the numbers, understands the creative, tests aggressively, and knows when to scale, optimize, or kill an ad.**
### WHAT YOU’LL DO
* Manage and optimize paid advertising campaigns across **Meta**
* Monitor daily performance, budgets, ROAS, CAC, CPA, CTR, CPC, CPM, and conversion rates
* Scale winning campaigns while identifying and cutting underperforming campaigns
* Build, launch, test, and optimize new campaigns and audiences
* Conduct ongoing audience, creative, placement, and offer testing
* Identify what ads and messaging are performing
* Provide clear feedback on creative concepts, hooks, angles, and ad performance
* Analyze campaign data and turn it into actionable decisions
* Manage daily and monthly ad budgets
* Identify opportunities to improve efficiency and increase revenue
* Track competitor advertising and market trends
* Create regular performance reports and communicate key insights to leadership
* Continuously test new strategies, platforms, audiences, and creative approaches
* Help develop and improve our overall paid media strategy as Zulay continues to scale
### WHAT WE’RE LOOKING FOR
* 2+ years of hands-on paid media/buying experience
* Strong experience with **Meta Ads Manager**
* TikTok Ads experience strongly preferred
* Google Ads experience is a plus
* Proven experience managing meaningful advertising budgets
* Strong understanding of ROAS, CAC, CPA, CTR, CPM, CVR, and attribution
* Highly analytical and comfortable working with large amounts of data
* Strong understanding of performance creative
* Experience with e-commerce/DTC is strongly preferred
* Comfortable testing, experimenting, and making decisions quickly
* Excellent attention to detail
* Strong communication and reporting skills
If you want to work with a high-growth e-commerce brand where **your decisions directly impact revenue**, we want to hear from you.
**CURIOUS. DRIVEN. ACCOUNTABLE. TRANSPARENT. OVERDELIVER.**
That's how we operate.
THIS IS AN IN-OFFICE ROLE IN CLEARWATER, FL.
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