Key Responsibilities • Own Meta ad account management: setup, launch, daily monitoring, budget & bid optimization, full responsibility for ROAS, CPA, and conversion efficiency. • Develop and refine strategy: use performance data, breakdowns (placement, audience, creative), and competitor insights to improve targeting, messaging, and delivery tactics. • Support content: collaborate on or produce high-conversion social posts (paid + organic) to boost account health and ad performance. • Report & recommend: deliver concise weekly reports with key insights and actionable next steps; contribute to product launch and promotion strategies. • Data fluency: comfortable with Events Manager, pixel data, attribution, funnel analysis, and breakdowns for rapid decision-making.
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