E-commerce Performance Marketing Manager

About the Role

Our client, a thriving entity in the e-commerce and social media sectors, is seeking an experienced E-commerce Performance Marketing Manager to join their team in Provo, Utah . This role is pivotal in driving measurable results through data-driven marketing campaigns across various paid channels. You will be responsible for planning, executing, and optimizing campaigns to increase online sales, improve customer acquisition cost (CAC), and maximize return on ad spend (ROAS). If you possess a strong analytical mindset, a deep understanding of paid advertising platforms, and a passion for achieving tangible business outcomes in the digital space, this is an exceptional opportunity.

Key Responsibilities Develop and implement performance marketing strategies across channels such as Google Ads, social media advertising, affiliate marketing, and other paid platforms. Manage and optimize paid advertising campaigns to achieve specific KPIs related to sales, leads, and customer acquisition. Conduct thorough analysis of campaign performance, identifying trends, insights, and opportunities for improvement. Manage advertising budgets effectively, ensuring optimal allocation across channels and campaigns. Perform A/B testing on ad creatives, landing pages, and targeting strategies to maximize campaign efficiency. Monitor and report on key performance indicators (KPIs) such as ROAS, CPA, CTR, and conversion rates. Collaborate with the marketing and sales teams to ensure alignment with overall business objectives and promotional activities. Stay current with the latest trends, tools, and best practices in performance marketing and e-commerce. Continuously seek innovative ways to improve campaign performance and drive profitable growth. Requirements Bachelor's degree in Marketing, Business, Economics, or a related field. Minimum of 4 years of experience in performance marketing, with a strong focus on e-commerce. Proven experience managing paid advertising campaigns on Google Ads and major social media platforms (Facebook, Instagram). Proficiency in using analytics tools (e.g., Google Analytics) to track and interpret campaign data. Strong understanding of SEO, SEM, and other digital marketing disciplines. Excellent analytical skills with the ability to translate data into actionable strategies. Strong project management and organizational skills. Effective communication and interpersonal skills. Experience with affiliate marketing and other performance-based channels is a plus. Benefits Our client offers a competitive salary, comprehensive health, dental, and vision insurance, paid time off, and a 401(k) retirement plan. This role is based in our offices in Provo, Utah , providing a dynamic and collaborative work environment. We are dedicated to the professional development of our employees and offer various training opportunities. Join a results-driven team focused on achieving measurable success in the competitive e-commerce landscape.