E-commerce Social Media Marketing Strategist

Our client is seeking a highly creative and data-driven E-commerce Social Media Marketing Strategist to join their dynamic team in Jacksonville, Florida, US . This role is pivotal in driving brand awareness, engagement, and sales through innovative social media campaigns across various platforms. The ideal candidate will have a proven track record of developing and executing successful social media strategies that align with business objectives and resonate with target audiences. You will be responsible for managing the company's social media presence, including content creation, community management, influencer outreach, and paid social advertising. This includes developing a comprehensive content calendar, scheduling posts, monitoring social media trends, and analyzing performance metrics to optimize future campaigns. Collaboration with the e-commerce and marketing departments is essential to ensure a cohesive brand message and a seamless customer journey. You will also be tasked with identifying new social media opportunities and emerging platforms to expand our client's digital footprint. A strong understanding of e-commerce best practices, SEO principles, and social media analytics tools (e.g., Google Analytics, Meta Business Suite, Sprout Social) is required. The ability to interpret complex data and translate it into actionable insights is crucial. This is a hybrid role, offering a balance between in-office collaboration and remote flexibility, contributing to a vibrant company culture and ensuring efficient workflow. We are looking for an individual who is passionate about digital marketing, possesses excellent communication skills, and thrives in a fast-paced environment. The role demands a strategic thinker with a keen eye for detail and a passion for storytelling through social media. If you are ready to make a significant impact on a growing e-commerce brand, we encourage you to apply.

Responsibilities: Develop and implement comprehensive social media strategies to increase brand awareness and drive sales. Create engaging, high-quality content (text, image, video) for platforms like Instagram, Facebook, TikTok, Twitter, and LinkedIn. Manage social media advertising campaigns, including budget allocation, targeting, and performance analysis. Monitor social media channels for trends, customer feedback, and competitor activity. Engage with the online community, respond to comments and messages promptly, and foster positive relationships. Collaborate with cross-functional teams (marketing, sales, design) to ensure brand consistency and campaign alignment. Analyze social media metrics and generate regular reports on campaign performance, providing insights and recommendations for improvement. Identify and build relationships with relevant influencers and brand advocates. Stay up-to-date with the latest social media best practices, technologies, and trends. Qualifications: Bachelor's degree in Marketing, Communications, Digital Media, or a related field. 3+ years of experience in social media marketing, with a focus on e-commerce. Proven ability to develop and execute successful social media campaigns. Excellent understanding of social media platforms, their algorithms, and best practices. Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social). Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus. Strong analytical skills and experience with social media analytics platforms. Excellent written and verbal communication skills. Ability to work independently and collaboratively in a hybrid work environment.