This includes developing a comprehensive content calendar, scheduling posts, monitoring social media trends, and analyzing performance metrics to optimize future campaigns. Collaboration with the e-commerce and marketing departments is essential to ensure a cohesive brand message and a seamless customer journey. A strong understanding of e-commerce best practices, SEO principles, and social media analytics tools (e.g., Google Analytics, Meta Business Suite, Sprout Social) is required. 3+ years of experience in social media marketing, with a focus on e-commerce. Proven ability to develop and execute successful social media campaigns.
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