Earned Media Relations Specialist

As an Earned Media Relations Specialist on our team, you will have the opportunity to be on the front lines of proactive earned media engagement on behalf of MassMedia's PR clients. The ideal candidate will join MassMedia's growing Public Relations department as an Earned Media Relations Specialist, be client facing and work alongside a collaborative team of branding and media relations experts, content and social media strategists, media buyers and designers. We are looking for someone who is adept with consumer, business and trade media nationwide and enjoys and appreciates the art of media relations: developing press materials that will hook media, negotiate, and facilitate stories with the press and secure and track coverage for MassMedia clients. • Create content for a variety of press materials including but not limited to: press releases, executive bios, fact sheets, media alerts, digital content, bylines, talking points, etc • Cultivate and maintain relationships with media; maintain and update media contact lists • Proactively craft and pitch stories to the media and develop media outreach activities; follow-up to secure coverage • Monitor and audit media coverage; provide analysis of coverage; compile monthly press reports and press clips • Examine trends and cultural moments and find ways to insert our clients into relevant conversations • Juggle multiple projects across accounts and pivot quickly to meet deadlines • Research news coverage and industry trends to develop story ideas; be on top of current events as well as the industries of our clients • Coordinate media interviews for clients and provide on-site support • Contribute to cross-functional marketing teams providing media relations counsel to account team; work collaboratively across teams and departments • Willingness to travel for client media engagements • Other duties as assigned The Earned Media Relations Specialist will be an energetic and highly-motivated individual who takes a great deal of initiative and ownership in his or her work product.