We proactively solve problems, adapt and grow to continuously serve our customers, communities and each other. Ferguson is a community of proud associates who operate with the shared purpose of building something meaningful. The eCommerce Advertising Specialist is responsible for supporting the overall digital commerce advertising strategy on the Master Distribution and Marketplace teams at Ferguson. While this role will primarily focus efforts on Amazon, the eCommerce Advertising Specialist will also assist with strategies on various eCommerce sites. as well as adding and removing products from campaigns based on performance and/or profitability • Maintain, analyze and report on a monthly KPI spend/sales report by category and brand along with profitability • Formulate detailed ad performance reports and frequently update leadership on performance • Build and maintain rapport with multiple internal and external partners by attending regularly scheduled meetings and providing performance reports • Conduct keyword research, analysis and keyword expansion including negative keywords to improve spend efficiency • Collaborate with Merchandising departments on strategies such as new product launches, promoting new digital assets etc.
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