eCommerce Digital Marketing Specialist

**Role**

eCommerce Marketing Specialist

**Company**

Würth Baer Supply Company

**Compensation**

$65k to $90k starting annual salary

**Location**

100 Saunders Rd suite 310, Lake Forest, IL 60045

**Schedule**

Full-Time | Monday–Friday, approximately 8:00 AM – 5:00 PM ET

**Type**

Direct Hire – No agencies, no third parties, no contracts

**Company Overview**

***Würth Baer Supply Company*** *is one of the nation's leading specialty wholesale distributors to the woodworking industry, offering an extensive inventory of decorative and functional hardware, board & panel products, woodworking machinery, surfacing materials, tools and shop supplies. The company generates over $400M in annual revenue and operates 29 distribution locations across the Upper Midwest, Midwest, Ohio Valley, East, and Northeastern United States. Würth Baer Supply Company is a wholly owned subsidiary of the Würth Group, a €20B+ privately held company headquartered in Künzelsau, Germany, with 450+ companies in over 80 countries.*

**Excellent Culture:** This is a company where you can be yourself with a warm and upbeat culture.

**Long-Tenured Employees:** Many of our employees have been with the company for 10, 15, 20, and even 30+ years!

**Room for Growth:** Würth Baer Supply Company is part of the Würth Group of Germany, a privately held company netting over $20 billion annually with a long legacy of promoting from within. 

**Comfortable Interview Process:** Conversational and transparent.

**Customer Type:** Millwork fabricators, architectural and design firms, and wood shops.

**Product Summary:** Cabinetry hardware, PPE, laminate countertops, plywood/laminates, finishes/coatings, fasteners, abrasives, sinks, lighting, machinery, hand tools, and power tools.

**Position Overview**

The **eCommerce Digital Marketing Specialist** plays a key role in shaping Würth Baer Supply Company's digital presence. This position blends digital marketing, product content optimization, SEO/SEM strategy, and creative production. You’ll manage product listings, online campaigns, and site performance.

You’ll collaborate cross-functionally with marketing, IT, product management, and sales teams. Occasional sales ride-alongs will offer firsthand insight into customer needs and industry trends.

**Key Responsibilities**

·         Manage online sales operations and strategies to increase traffic, conversions, and revenue.

·         Oversee eCommerce operations including product listings, descriptions, images, and pricing.

·         Monitor and analyze KPIs such as sales, website traffic, and conversion rates.

·         Coordinate with supply chain, merchandising, and fulfillment teams.

·         Collaborate with customer service to improve post‑purchase support.

**Product Content & SEO**

·         Optimize and maintain product content for clarity, engagement, and SEO.

·         Write keyword‑rich titles, descriptions, and metadata.

·         Use Adobe Photoshop for product imagery.

·         Manage and improve local SEO (Google My Business, citations, listings).

·         Monitor algorithm updates and SEO trends.

·         Develop product hierarchy, taxonomy, and attributes.

·         Experience with PIM systems is a plus.

**SEM & Digital Advertising**

·         Plan, execute, and optimize PPC/SEM campaigns (Google Ads, Bing Ads).

·         Develop ad copy and landing pages.

·         Use Google Analytics, SEMrush, and similar tools.

·         Test and iterate to improve ROI.

**Marketing Automation & Campaigns**

·         Use Constant Contact and BigCommerce to run automated email campaigns and workflows.

·         Maintain list hygiene and compliance with CAN‑SPAM and GDPR.

·         Produce analytics dashboards and performance reports.

·         Align campaigns with customer journey touchpoints.

**Creative Content & Media**

·         Design and produce print/digital collateral such as flyers, features, and catalogs.

·         Edit videos, capture photography, and create visual assets for web/social.

·         Support product management and sales with marketing materials.

**Collaboration & Cross‑Functional Work**

·         Partner with product management, IT, and marketing teams.

·         Engage with sales to understand customer challenges and opportunities.

·         Manage multiple priorities in a detail‑oriented, fast‑paced environment.

**Qualifications & Skills**

·         Bachelor’s degree in Marketing, Communications, or equivalent experience.

·         3–5 years in eCommerce, digital marketing, or product content management.

·         Proficient in HubSpot, Google Ads, Google Analytics, SEO/SEM tools.

·         Strong writing and communication skills.

·         Understanding of SEO best practices (HTML, CSS, site structure).

·         Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere).

·         Analytical mindset with data‑driven decision making.

·         Video editing and photography experience a plus.

·         Familiarity with SAP Hybris is a plus.

**Benefits**

·         Medical, Dental, and Vision Insurance

·         Company‑paid Life Insurance

·         Short‑ and Long‑Term Disability

·         Supplemental Benefits

·         401(k) with Company Match (eligible Day 1)

·         Paid Time Off and Holidays

·         Stable, growth‑oriented company culture

·         Tuition Reimbursement

·         Employee Discount Program

·         Parental Leave Program

·         Referral Bonuses

**Join Our Team**

This role is ideal for someone ready to merge creativity with technical skill in a collaborative, people‑first environment.

**Equal Opportunity Employer**

Würth Baer Supply Company is an Equal Opportunity Employer.