ECOMMERCE MANAGER OR DIRECTOR

We are seeking an E-commerce Manager/Director to join our team. The ideal candidate will lead with a customer-first mindset, managing and optimizing our site and digital channels,positioning the brand for growth. Responsibilities include: the day-to-day management of the site, seasonal and productlaunches, digital marketing, customer segmentation, email and collaboration with cross-functional teams (creative,design, production, planning, digital agency). Manage relationship and site initiatives with external web development partner Develop seasonal product marketing calendar & manage site to align with product plan & overarching marketing strategy and customer lifecycle Partner with digital agency to drive growth across all paid channels (PPC, SEO, Social, Affiliate, WOM and Influencer Marketing) Maximize online revenue and ROI generated by digital marketing programs by increasing customer retention and acquiring customers within acquisition cost goals Lead the strategy and content planning for email and sms campaigns and triggered journeys in relation to the product and customer lifecycles driving growth Collaborate with cross-functional teams (brand and creative, design, production) to project manage content creation, ensuring site and campaign deadlines are met across site content, paid ads, email and SMS Evaluate channel performance and sales against goals, providing reporting and insight to the team weekly, monthly and quarterly Analyze customer behavior and provide insights and opportunities to better engage and service the customer 5+ years of experience Fluent with Shopify and Klaviyo Driven by data-informed approach and building customer relationships Strong analytics and Excel skills Proficient in Google Analytics and Shopify Analytics Experience with online performance measurement and attribution models Comprehensive knowledge of paid performance and SEO Strong communication skills with the ability to synthesize insights and suggest recommended actions Strength in building and fostering relationship with key partners Entrepreneurial spirit and ability to adapt and move quickly in a changing environment