Ecommerce Marketing Manager

Ad angles, hooks, and offers (not just overseeing)Funnel builds (landing pages, PDP optimization, bundles)Email/SMS strategy and flowsIdentify and execute high-impact revenue levers: Maintain a living growth plan per account — ad angles and offers, funnel and PDP priorities, email/SMS strategy — and direct specialists against it.Drive the revenue levers. Send weekly recaps that tie spend to outcomes, lead the results conversation, and own the narrative when performance dips.Grow the book. What Success Looks LikeRetention: zero relationship-attributable churn across your book; renewals secured on schedule.Expansion: [proposed: ≥2 expansion opportunities closed per quarter] across the book.Communication discipline: same-business-day client responses, weekly calls held, weekly recaps on time [proposed: ≥95%].Account performance: a current growth plan on every account, with shared accountability alongside media buying for each client's agreed targets.By day 90 (end of probation): independently owning the full 7–10 account book. What you testedWhat worked/didn’tHow they scaled profitably (not just revenue)