Editorial Director

Content - Marketing Write emails, newsletters, blog posts, and advertisements Ensure that all editorial content is tied to a call to action to help generate engagement or revenue, depending on type of content Work with vendors to ensure they’re adhering to brand identity standards when representing the company Content - Product Write product descriptions for website Write product content necessary for other website needs such as category pages, footer element pages, etc. Editing Ensure the company brand and voice is consistent across all platforms Edit all copy written by marketing team Edit all copy that is public facing for the brand, including review content written by outside sources Marketing Coordination Assist Marketing Director in identification of key influencers and develop collateral to be sent out Update the marketing calendar and Trello Projects/Creative Brainstorm and contribute to products, kits, tutorials, campaigns, and promotions Tech Create and format all new article pages for the website. That includes adding copy, links, alt text, and photos Update older article pages as necessary Update the featured article section with new content Participate in user acceptance testing to ensure new website designs are implemented as expected Create article subcategories and keep them organized with new content SEO Update meta descriptions for new pages Create articles based on popular search results Update category pages with new templates, H1s, and H2s Work with SEO partner as necessary to check links, update website, and create content