Elevate Outdoor Collective - Performance Advertising Manager

Our brands include K2 Skis, K2 Snowboards, Marker, Dalbello, Völkl, RIDE Snowboards, LINE Skis, Backcountry Access, Atlas Snow Shoe Co., Tubbs Snowshoes, Madshus and K2 Skates.With an international portfolio of world-renowned brands recognized as trailblazers in innovation, performance and, most importantly, fun times by active lifestyle enthusiasts across the globe, Elevate Outdoor Collective will continue its mission to progress the culture of each and every outdoor endeavor it represents. As “One Team” backed by world-class development facilities and product engineers, incredibly talented athletes and ambassadors and a top-notch crew of employees who live and breathe the outdoor active lifestyle, Elevate Outdoor Collective is eager to take things to the next level.Position OverviewElevate Outdoor Collective is looking for a strategic and analytical Performance Advertising Manager to spearhead our digital advertising initiatives across our portfolio of 12 winter sports brands. In this fast-paced environment, you will be expected to manage multiple campaigns simultaneously while maintaining exceptional attention to detail and consistently meeting deadlines.We value team members who thrive in a collaborative culture where strategy, innovation, and decision-making are intentionally distributed. You will report to the Global VP of DTC and work closely with cross-functional teams to ensure our advertising efforts align with broader business objectives.ResponsibilitiesDirect our global performance advertising program across 12 brands, ensuring campaign scaling while maintaining ROAS targets and other critical KPIsOversee agency partners to guarantee effective campaign execution and comprehensive reporting that supports business goalsActively manage advertising budgets with agility and precision, dynamically reallocating funds to high-performing campaigns and identifying new opportunities for growth while maintaining overall efficiencyDevelop and execute advertising strategies across Google, Meta, and emerging digital channels, with emphasis on innovation and performance optimizationCollaborate with brand managers to translate product launches and marketing initiatives into effective performance advertising campaignsWork with analytics teams to implement robust reporting frameworks and develop sophisticated campaign optimization protocolsEstablish methodical testing procedures and feedback mechanisms with cross-functional teams to improve creative assets and inventory planningCoordinate with other ecommerce leaders to ensure insights from digital marketing strategies are diffused across all touchpoints (email, web, merchandising, UI/UX, etc. )Minimum Qualifications2-4+ years of professional experience in performance advertising and digital marketingDemonstrated experience collaborating with creative and web development departmentsStrong analytical capabilities with proven ability to manage complex datasets, identify key performance drivers, and translate insights into executable strategiesProficiency in GA4, Google Ads, Meta Business Manager, and other relevant advertising platformsDemonstrated ability to manage multiple priorities effectively in a fast-paced business environmentPreferred QualificationsExperience in outdoor retail, e-commerce, or consumer brands with focus on conversion optimization and ROAS improvementAdvanced knowledge of complex attribution modeling for optimizing advertising spend across multiple channels and accurately measuring campaign performance throughout the customer journeyTechnical proficiency in implementing and troubleshooting tracking pixels across digital platforms, with the ability to leverage measurement technologies to capture accurate conversion data and inform strategic business decisionsSalary Range:This is a Salary position with Elevate Outdoor Collective.